A consortium led by Tencent Holdings TCEHY is buying a 10% stake in Universal Music Group, which is owned by Vivendi VIVHY. Notably, Universal Music is behind artists like Lady Gaga, Taylor Swift and Billie Eilish among others.
The deal values Universal Music at $34 billion and the Tencent-led consortium is paying $3.36 billion for the stake, with an option to buy up to 10% more by early 2021 on the same price basis.
Singapore's state investment firm, GIC, and Qatar Investment Authority (QIA) are reportedly part of the consortium.
Tencent Holding Ltd. Price and Consensus
Tencent Holding Ltd. price-consensus-chart | Tencent Holding Ltd. Quote
Deal to Expand Global Footprint
The agreement between Tencent and Vivendi builds on a partnership formed in 2017, which allowed Tencent to license the music of Universal Music for distribution over its streaming platforms.
The deal is expected to aid in expanding Tencent’s global footprint, with more access to artists in the United States, whereas Universal Music will get access to the Asia Market, including the hugely popular Korean Pop (K-Pop) stars.
Moreover, the companies will be able to cash in on the recovering global music industry.
Notably, per Market Watch data, revenues from recorded music in the United States rose 18% to $5.4 billion in the first half of 2019.
Strengthening Position in Streaming Space
The upsurge in the recorded music industry was largely driven by music streaming services like Spotify SPOT and Apple’s AAPL Apple Music.
Notably, per Recording Industry Association of America data, quoted by Verge, revenues from streaming services were $4.3 billion in the first half of 2019, approximately 80% of the music industry’s overall revenues.
Although Tencent’s music streaming service has a user base that is nearly three times that of Spotify, which is the world's largest music streaming service, its paying users are comparatively fewer.
Spotify had 113 million paid subscribers as of the end of third-quarter 2019, whereas Tencent had about 35 million.
With Universal Music being the world’s largest music label, the deal is expected to aid Tencent in competing with the likes of Spotify and Apple Music.
Tencent currently carries a Zacks Rank #4 (Sell).
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