Tencent announced another impressive quarter of financials yesterday, but the Chinese internet giant -- which is creeping towards a $500 billion market cap -- made other financial moves this week.
Spokespeople from Tencent and Maoyan did not confirm the investment when asked by TechCrunch.
The deal is a significant one because, like so many verticals in China, Maoyan-Tencent are taking on Alibaba, which operates rival service Taopiaopiao. The Alibaba unit works closely with sister company Alibaba Pictures, and the combination it helped the latter secure a 313 percent revenue jump in its recent earnings.
The firms are shooting for a slice of a huge market that continues to grow, too. Box office revenue from Mainland China is reportedly at 27.3 billion RMB ($4 billion) per year thanks to 11 percent annual growth, according to figures from the State Administration of Press, Publication, Radio, Film and Television.
The deal marks a continuation in Tencent's recent investment flurry which has seen it put money into Snap, Indian trio Flipkart, educational startup BYJU's and Ola, and electric vehicle firm Nio in recent months.
- This article originally appeared on TechCrunch.