Tesla Inc. wasted no time taking reservations for the revived Roadster sports car Elon Musk just unveiled, charging customers as much as $250,000.
Reservations for the Founders Series Roadster cost $5,000, plus a $245,000 wire transfer payment within 10 days, according to the company’s website. A base model costs a total of $50,000 in 10 days, and the final price of the car will be $200,000.
Tesla is limiting availability of Founders Series Roadsters to 1,000 reservations, which alone would bring in as much as $250 million in deposits at a time when Tesla could use the cash. The company is struggling to mass manufacture the Model 3 sedan, having made only 260 units in the third quarter, far fewer than planned, and has demurred on other production targets for next year.
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Musk surprised customers at the unveiling of a Semi truck late Thursday with the Roadster, rolling it out from the back of a big rig on stage at Tesla’s design studio near Los Angeles. The company began taking reservations on the spot to secure test drives of the revamped model that’ll be available in 2020.
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