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Tesla Starts Taking Orders for Shorter-Range $45,000 Model 3

Craig Trudell
Tesla Starts Taking Orders for Shorter-Range $45,000 Model 3

(Bloomberg) -- Tesla Inc.’s long-promised $35,000 version of the Model 3 sedan is still nowhere to be found, but it’s inching closer to that price point.

The electric-car maker has started taking orders for a mid-range battery Model 3 that goes about 260 miles between charges for $45,000. That’s about $4,000 less than the starting price of the sedan that went on sale last year, excluding incentives or options.

The release of a lower-priced Model 3 was a “logical next step,” Evercore ISI analyst Arndt Ellinghorst said in a note. Offering cheaper versions of the vehicle raised a “big and unanswered question” of Tesla maintaining profit targets for the car, he said.

While Tesla is making the Model 3 more accessible to some buyers, the starting price for sedans with the long-range battery is rising to $54,000. This iteration of the car boasts 310 miles of driving range, plus a faster top speed and zero-to-60 time. A cheaper rear-wheel version will no longer be available.

Just released lower cost, mid-range Tesla Model 3 & super simple new order page https://t.co/cz0TQn7IOZ

— Elon Musk (@elonmusk) October 18, 2018

Chief Executive Officer Elon Musk noted in a tweet that the mid-range Model 3 costs $35,000 after federal and state tax rebates in California, but the clock is ticking on buyers being able to get a big chunk of those savings.

Tesla buyers will no longer be able to get the full $7,500 federal tax credit after Dec. 31 because the company reached the 200,000 sales threshold in July. That incentive will be cut in half for the first six months of 2019, and then gets halved again for the following six months.

Costs $35k after federal & state tax rebates in California, but true cost of ownership is closer to $31k after gas savings

— Elon Musk (@elonmusk) October 18, 2018

Musk, 47, first unveiled the Model 3 to great fanfare in March 2016, pledging that it would start at $35,000 before incentives. Within days, the company had more than a quarter million reservations. While he has yet to deliver on that sticker price two and a half years later, demand has been strong, with sales rivaling some of the top-selling passenger cars in the U.S. last quarter.

Tesla shares rose 1.3 percent to $267.43 in German trading compared to the previous day’s U.S. close as of 10:45 a.m. in Frankfurt.

When Musk announced a performance version of the Model 3 in May that cost around $80,000, he said the company needed to reach higher levels of production and reduce costs. Shipping a $35,000 iteration of the sedan right away would “cause Tesla to lose money & die,” he tweeted.

That long-awaited price point may still be another few months away, Musk suggested in a post on Thursday describing the mid-range Model 3.

It’s a long range battery with fewer cells. Non-cell portion of the pack is disproportionately high, but we can get it done now instead of ~February

— Elon Musk (@elonmusk) October 18, 2018

(Adds analyst comment in third paragraph.)

--With assistance from Oliver Sachgau.

To contact the reporter on this story: Craig Trudell in New York at ctrudell1@bloomberg.net

To contact the editors responsible for this story: Craig Trudell at ctrudell1@bloomberg.net, Alistair Barr

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