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Texas Instruments Boosts Analog Segment with New Product

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Texas Instruments Incorporated TXN or TI recently took the wraps off a buck converter, which it claims to be the industry’s first 16-V input, 40-A synchronous DC/DC buck converter.

Known as TPS543C20 SWIFT, it features an internally compensated advanced-current-mode (ACM) control topology that supports frequency synchronization. The converter offers improved efficiency by integrating low resistance high- and low-side MOSFETs into small-footprint package that is thermally efficient.

Two converters can be stacked side by side for handling loads up to 80 A for processors in power dense and space constrained applications.

How is TI Poised?

The new buck converter finds use in several markets such as communications, cloud computing and enterprise and thus should strengthen the company’s presence in these markets.

As the company continues to leverage on its expertise in analog and embedded products and systems to launch compelling products for different markets, we believe the move is intended to boost TI’s Analog segment revenues.

In the last reported quarter, the segment was up 6.9% sequentially and 18% from the year-ago quarter. It generated 65% of quarterly revenues. (Read more: Texas Instruments Tops Q2 Earnings & Revenue Estimates)

Wrapping Up

The move highlights Texas Instruments’ R&D investments in several high-margin, high-growth areas of the analog and embedded processing markets. This is gradually increasing its exposure to industrial and automotive markets and increasing dollar content at customers, while reducing exposure to volatile consumer/computing markets.

The company has been integrating different functionalities into single devices, encouraging customers to go for the simpler, more power efficient and smaller form factor products that could potentially lower the cost of ownership and could be used in the smallest of applications. For TI, this increases the dollar content per device, helping share gains and margin expansion. It also helps to fend off tough competition from the likes of Broadcom AVGO, Analog Devices ADI and Intel INTC.

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