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The essential cultural experiences to have in 2017: JPMorgan

Lawrence Lewitinn
Lawrence Lewitinn

Looking to expand your cultural horizons in 2017? JPMorgan (JPM) has the list for you this holiday season.

The bank’s asset management arm has just released what it calls #NextList2017, covering “undiscovered and intriguing” books, experiences, and music that may be of interest to its clients.

Coming up with the list was no easy task. In September, some 15,000 JPMorgan wealth management advisors were surveyed. They offered over 1,000 submissions that were whittled down to 14 recommendations by an internal committee.

A decade ago, this project began as a simple holiday book list but it branched out with one big recommendation in 2015.

“Last year we debuted the inclusion of music on our holiday list with the ‘Hamilton’ Musical Cast Recording,” said Darin Oduyoye, JPMorgan Asset Management’s chief communication officer. “Clients loved the addition, and began to ask their bankers, ‘What’s next?’”

JPMorgan recommends six experiences to its clients:

Source: La Cité du Vin
  • Natasha, Pierre and the Great Comet of 1812.” Josh Groban makes his Broadway debut in a play inspired by Tolstoy’s “War and Peace.” This is also one of Oduyoye’s favorite picks, which he described as “an electro-pop opera taking place in a space that’s been reimagined to be a lavish Russian cabaret told through a dynamic multi-cultural cast.”
Source: In Situ
  • In Situ Restaurant. An eatery located within the San Francisco Museum of Modern Art, In Situ replicates famous dishes of world-renowned chefs.
  • Dear Evan Hansen.” This Broadway musical tells the story of an awkward teenager at the center of a local tragedy.
Source: Tippet Rise Art Center
  • Tippet Rise Art Center. Located in Fishtail, Montana, Tippet Rise blends music and art with performance spaces that JPMorgan calls “a feast for the senses.”

JPMorgan also has six books on its reading list:

Source: Atlas Obscura
Cover of “Plant” by Phaidon

Two works of music are on JPMorgan’s list as well:

  • Simply Christmas” by Leslie Odom, Jr. This CD by the actor who played Aaron Burr in “Hamilton” features holiday favorites like “Have Yourself a Merry Little Christmas” and “Winter Song.”

“While the JPMorgan #NextList2017 is being launched around the holidays, the cool part of the program is we hope clients will submit their ideas to us on what they think is next in 2017,” Oduyoye said. “So the program and holistic dialogue that our bankers have with clients continue to focus not only on their wealth, but also the things they are passionate about in life.”