Looking to expand your cultural horizons in 2017? JPMorgan (JPM) has the list for you this holiday season.
The bank’s asset management arm has just released what it calls #NextList2017, covering “undiscovered and intriguing” books, experiences, and music that may be of interest to its clients.
Coming up with the list was no easy task. In September, some 15,000 JPMorgan wealth management advisors were surveyed. They offered over 1,000 submissions that were whittled down to 14 recommendations by an internal committee.
A decade ago, this project began as a simple holiday book list but it branched out with one big recommendation in 2015.
“Last year we debuted the inclusion of music on our holiday list with the ‘Hamilton’ Musical Cast Recording,” said Darin Oduyoye, JPMorgan Asset Management’s chief communication officer. “Clients loved the addition, and began to ask their bankers, ‘What’s next?’”
JPMorgan recommends six experiences to its clients:
- La Cité du Vin Museum in Bordeaux, France. A 10-story museum dedicated to the history and culture of wine. It even has a five-language wine resource library. Oduyoye calls it “The United Nations of Wine.”
- “Natasha, Pierre and the Great Comet of 1812.” Josh Groban makes his Broadway debut in a play inspired by Tolstoy’s “War and Peace.” This is also one of Oduyoye’s favorite picks, which he described as “an electro-pop opera taking place in a space that’s been reimagined to be a lavish Russian cabaret told through a dynamic multi-cultural cast.”
- “The Desert and the Cities Sing: Discovering Today’s Israel.” A multimedia project looking at the history and traditions of Israel, this box set from Lin Arison, Diana C. Stoll and Neil Folberg features four full-color books, 25 photographs, four documentary films and more.
- In Situ Restaurant. An eatery located within the San Francisco Museum of Modern Art, In Situ replicates famous dishes of world-renowned chefs.
- “Dear Evan Hansen.” This Broadway musical tells the story of an awkward teenager at the center of a local tragedy.
- Tippet Rise Art Center. Located in Fishtail, Montana, Tippet Rise blends music and art with performance spaces that JPMorgan calls “a feast for the senses.”
JPMorgan also has six books on its reading list:
- “Competing Against Luck: The Story of Innovation and Customer Choice” by Clayton M. Christensen. This book looks at the “why” behind customer choices and actions.
- “Atlas Obscura: An Explorer’s Guide to the World’s Hidden Wonders” by Joshua Foer, Dylan Thuras and Ella Morton. A catalog of 700 odd and obscure destinations from around the world.
- “Pivot: The Only Move That Matters Is Your Next One” by Jenny Blake. A former Google executive helps those starting or considering changing a career. The book is being recommended to the adult children of JPMorgan clients.
- “Etel Adnan: The Weight of the World” by Etel Adnan. The paintings, drawings, poetry, films, ceramics and tapestries of the influential Lebanese-born artist.
- “The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet” by Steven G. Mandis. The author shows a team’s success is more than numbers, it’s also how the team embodies the spirit of its community.
- “PLANT: Exploring the Botanical World” by Phaidon. An illustrated collection of detailed photographs, micrograph scans, watercolors and other works of art that capture the earth’s variety of plant life.
Two works of music are on JPMorgan’s list as well:
- “Simply Christmas” by Leslie Odom, Jr. This CD by the actor who played Aaron Burr in “Hamilton” features holiday favorites like “Have Yourself a Merry Little Christmas” and “Winter Song.”
- “At the Edge of the Beginning” by Idan Raichel. The Israeli pianist’s newest CD combines electronics, traditional Hebrew texts, Arabic and Ethiopian music.
“While the JPMorgan #NextList2017 is being launched around the holidays, the cool part of the program is we hope clients will submit their ideas to us on what they think is next in 2017,” Oduyoye said. “So the program and holistic dialogue that our bankers have with clients continue to focus not only on their wealth, but also the things they are passionate about in life.”