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These major retailers are spending millions of dollars to show employees appreciation

Brian Sozzi
·8 min read

This article will be periodically updated. Please check back for updates.

With their profit coffers fully stocked after months of consumers hoarding food and cleaning products during the COVID-19 pandemic, some major retailers are opening up their checkbooks to reward tired workers ahead of the busy holiday shopping season.

Here are several big-name retailers stepping up to pay weary workers.

Domino’s Pizza

It has been a year to remember financially for Domino’s Pizza as a quarantined nation has aggressively ordered pizza to be delivered right to their homes.

And now the pizza giant is giving back to its workers for going the mile during the pandemic.

Domino’s said this week it would pay up to $1,200 appreciation bonuses to some 11,500 of its employees that work at company-operated stores and in the supply chain. The total investments by Domino’s will tally $9.6 million.

“We strive every day to uphold our values of doing the right thing and putting people first," said Domino's CEO Richard Allison in a press statement. “We have the honor and privilege of being open and operating throughout the U.S. during this crisis, and we recognize that we could not be doing it without the hard work and dedication of our team members. This is our way of saying thank you to these remarkable people.”


Walmart continues to open up its wallet a little wider.

The company said in early December it would pay $300 cash bonuses to full-time workers and $150 bonuses to part-time employees. Bonuses will be paid on Dec. 24 in the U.S. It marks Walmart’s fourth special cash bonus to U.S. workers since the pandemic began this year.

Meanwhile, Walmart in September lifted its minimum wage to $15 an hour from $11 an hour for some 165,000 workers.

The world’s largest retailer’s pay hike comes as the company calls for lawmakers to enact a new stimulus plan for those unemployed because of the pandemic.

“I think the lack of stimulus is showing up more so with those unemployed, small businesses and people that need help. I think it’s important that we all understand in some ways we are having a shared experience because we are in a pandemic together, but we are having a very different experience. If you have been let go and don’t have income, you really need help. The voice we have at Walmart is to say to Congress and the administration we need you to help those people who need help,” Walmart CEO Doug McMillon said recently at the Yahoo Finance All Markets Summit.

The lack of stimulus didn’t hurt Walmart’s third quarter, and underscored why the company raised wages in September.

Walmart U.S. same-store sales rose 6.4% with online sales up 79%. Sam’s Club same-store sales rose more than 11%. The company ended the quarter with $14.3 billion in cash.


Sales and profits at Starbucks have fallen off a cliff this year amid the pandemic, but the historically pro worker coffee chain is about to pay up to show its employees some love.

Starbucks said in November it will lift the pay of all baristas, supervisors and café attendants by at least 10%. Those with at least three years of service at Starbucks will get a hike of 11%. Starting employee rates will increase by at least 5%.

“We have always strived to be a different kind of company, one that shares its success with partners. After all, it’s why we are called partners! When we drive performance in every single store, always leading through the lens of humanity, it makes all the difference. Because when we do this like we have always done over time, it allows us to invest our success back in you,” wrote Rossann Williams, Starbucks’ executive vice president, president U.S. company-operated business and Canada, in an internal memo obtained by Yahoo Finance.

In this March 5, 2019, photo Esmeralda Chapparro, a Starbucks barista, moves a finished Cloud Macchiato coffee drink to the counter as she works at a store in the company's headquarters building in Seattle's SODO neighborhood. The new drink was introduced earlier in the month. (AP Photo/Ted S. Warren)
In this March 5, 2019, photo Esmeralda Chapparro, a Starbucks barista, moves a finished Cloud Macchiato coffee drink to the counter as she works at a store in the company's headquarters building in Seattle's SODO neighborhood. The new drink was introduced earlier in the month. (AP Photo/Ted S. Warren)

Williams continued, “That is why, today, I am proud to share that we are moving up our planned investments in hourly pay AND making one of the most substantial investments in pay in our company’s history. This investment is in honor and recognition of all of you and your daily commitment to Starbucks as we work together to build this different kind of company.”

Meanwhile, Starbucks is trying to reach 55,000 stores reports Yahoo Finance’s Julia La Roche.

Dollar General

Dollar General said in November it would award about $50 million in additional “appreciation bonuses” to eligible frontline workers in the fourth quarter. The investment is double what Dollar General had planned to award workers. Dollar General said it now plans to hand out $100 million in bonuses combined for the third and fourth quarters. For the full year, the number is estimated to be $173 million.

“To demonstrate our ongoing gratitude and support for our employees directly serving our customers and communities during this pandemic, we are proud to double our initial plans for second-half bonuses by awarding an additional approximately $50 million to our frontline team members,” said Dollar General CEO Todd Vasos in a statement.

Added Vasos, “Customers continue to look to and trust Dollar General to carry the essential household items on which they depend, all while furthering our mission of Serving Others. Our dedicated store, distribution and private fleet teams continue to work diligently to meet our customers’ needs, especially as we see increased demand and stock-up behaviors.”

Home Depot

Fresh off another mind-blowing quarter as quarantined consumers remodeled their homes, the home improvement retailer said in November it will invest $1 billion in what it calls “incremental compensation” annually for its workers. A Home Depot spokesperson declined to share specifics to Yahoo Finance on how much the company’s average hourly wage will increase after the investment.

“It varies market by market. Our compensation, at all levels, is based on skills, responsibilities, performance and market rates,” the spokesperson told Yahoo Finance. According to Glassdoor, the average hourly wage for a Home Depot cashier is $11 an hour. A sales associate earns $12 an hour, per Glassdoor.

The spokesperson said the “majority” of Home Depot’s 400,000 total employees will receive a pay bump from the new investment.

Home Depot’s third quarter same-store sales exploded 24.1%. Profits rose 25.7% from a year ago. The company ended the quarter with $14.6 billion. Good to see the retailer giving back amid those lofty numbers.


In July, Target raised its starting wage for its store, distribution and headquarter employees to $15 an hour. The move impacted 275,000 employees who work at the company’s stores and distribution centers. Target raised its starting minimum wage to $13 an hour in June as part of a commitment unveiled in 2017 to reach $15 an hour by 2020.

Similar to Home Depot, Target had an insane third quarter as people spent aggressively on food and cleaning products. Comparable sales surged 20.7%. E-commerce sales rose a blistering 155%. Target’s profits spiked 105% from last year. The company ended the quarter with $6 billion in cash.

Nice to see Target paying more to workers, too, in light of its financial performance.


Costco began paying its workers an extra $2 an hour back in March at the height of the pandemic. While other retailers such as Kroger and Target have stopped pandemic related bonuses, the notoriously pro worker Costco has kept its practice intact.

It will leave it intact this holiday season.

On a recent earnings call, Costco CFO Richard Galanti signaled no change to pandemic pay is in the offing for now. “To-date we are doing that [paying $2 an hour extra] and we've committed to doing that at least through, I believe the first eight weeks of this fiscal quarter, and again, we'll take that time and again. Our numbers have been very good, our employees are on the frontline,” Galanti said.

Costco’s numbers have indeed been very good. Same-store sales have risen by double-digit percentages for the last six months as consumers consolidate trips and stock up. The company just announced a special dividend, too.

This article was originally published on November 18, 2020.

Brian Sozzi is an editor-at-large and anchor at Yahoo Finance. Follow Sozzi on Twitter @BrianSozzi and on LinkedIn.

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