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Think-Traffic Selected To Provide Integrated Marketing Communications For Three National Fast-Casual Restaurant Chains

·2 min read

PHILADELPHIA, July 22, 2021 /PRNewswire/ -- Think-Traffic, a full-service advertising agency headquartered in Philadelphia, has been named the agency-of-record for three national fast-casual restaurant chains, it was announced today by Kate Talamo, president. The three new accounts are Colorado-based Garbanzo Mediterranean Fresh, a 37-unit fast-casual brand, Frutta Bowls, a fast-casual concept that serves superfood bowls and fresh fruit smoothies at 25 locations and The Simple Greek, a fast-casual restaurant with an open kitchen concept allowing customers to create their own bowl or pita. All three brands were recently purchased by WOWorks, the new parent company of Saladworks. Talamo said the three new accounts are being serviced by Think-Traffic's food and beverage division.

Think-Traffic’s creative “Flavor Your World” campaign launch for Saladworks included major in-store branding and menu design. Concurrently, the agency started a social campaign across multiple platforms and redesigned the Saladworks website to introduce exciting, new and exotic salad meals. Saladworks, with more than 100 locations in 18 states and two countries, is taking advantage of diners’ long repressed desire to travel again by offering flavors and cuisines of six of the world’s most popular food destinations.
Think-Traffic’s creative “Flavor Your World” campaign launch for Saladworks included major in-store branding and menu design. Concurrently, the agency started a social campaign across multiple platforms and redesigned the Saladworks website to introduce exciting, new and exotic salad meals. Saladworks, with more than 100 locations in 18 states and two countries, is taking advantage of diners’ long repressed desire to travel again by offering flavors and cuisines of six of the world’s most popular food destinations.

Saladworks, with over 100 locations in 18 states and two countries, assumed the infrastructure and operations of these brands to drive growth said Kelly Roddy, CEO of WOWorks and Saladworks. "We acquired these three particular brands because they fit into our health and wellness-focused food portfolio and we believe that customers increasingly are looking for fresh, flavorful and convenient meals that support a healthy lifestyle."

Mark Mears, WOWorks CMO, said, "Think-Traffic has been an integral Saladworks partner for more than five years. We value their commitment to growing the Saladworks brand with best-in-class strategy and creative, and look forward to working with them to build our new brands."

"Our first order of business," Talamo said, "was to launch three summer campaigns simultaneously with exciting imagery. Plus, we also introduced a new Saladworks menu. The 'Flavor Your World' campaign takes advantage of consumers' pent up desire to travel by focusing on the flavors and cuisine of six popular food destinations around the globe."

About Think-Traffic
Philadelphia-based ad agency Think-Traffic, which also has offices in Los Angeles, is an independent, next generation, creative collaborative with a strong technology orientation, whose experienced staff includes technologists, social media experts and entrepreneurs. Founded in 2015, Think-Traffic specializes in food, retail, technology, hospitality, gaming, shopper marketing and the emerging cannabis industry—serving such clients as Moet Hennessy, CVS, Bayer, VSBLTY and Saladworks. The agency also provides marketing and advertising counsel for local companies such as ShopRite, Sweet Charlie's and Philly Food Rescue. Think-Traffic's guiding philosophy is to concentrate on bringing value to their clients' businesses by building memorable brand experiences that drive results.

FOR MORE INFORMATION:
Kate Talamo 856-261-7001
ktalamo@think-traffic.com

Think-Traffic
Think-Traffic
Cision
Cision

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SOURCE Think-Traffic