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This startup helps you rent an apartment if you become a member

Sarah Paynter
Reporter

Moving is a hassle, but one startup is helping renters find a place without having to deal with vans, cardboard boxes or broken leases.

Landing, a San Francisco-based rental startup founded in 2019, provides furnished apartments in nine cities including New York, San Francisco and Austin, Tex. For a $199 annual fee, plus rent, people can switch apartments any time. 

“Landing is a service where you become a member and we become your primary residence, but we give you the freedom and flexibility to move around wherever,” said founder and chief executive officer Bill Smith.

The platform aims to reach an emerging segment of 25- to 40- years-old professionals, who want the freedom and flexibility to move around. Something that is not offered by most landlords, who require tenants to sign traditional leases that require them to live in an apartment for longer periods of time. 

“They [mobile professionals] want to move to San Francisco for their next job and never have to worry about owning furniture, moving things across the country, those kinds of things,” said Smith. 

An apartment building advertising 'For Rent' stands in the Chelsea neighborhood in Manhattan, New York City. (Photo by Drew Angerer/Getty Images)

Landing partners with large rental companies, which offer a selection of apartments on the Landing platform. Then Landing markets, furnishes, operates and cleans those apartments.

“We’re able to take existing buildings, existing supply and then bring those on the Landing platform and furnish them in our model,” said Smith.

In addition to the $199 yearly membership, Landing apartments go for several thousand dollars a month. In San Francisco, apartments go for $4,000 to $5,000 a month. In New York, rent is from $3,500 per month to $5,000 per month, while in Austin, apartments go for $2,000 a month. Landing also offers rentals in Birmingham, Ala., Los Angeles, and Nashville.

Correction: The cities where Landing offers rentals and the year the startup was founded were misstated in an earlier version of this article.

Sarah Paynter is a reporter at Yahoo Finance. Follow her on Twitter @sarahapaynter

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