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Threat of severe weather is now being used to sell Land Rovers

Christopher Mims

The lesson of this advertisement is pretty clear: When other people are worried about severe weather, those who can afford an SUV designed to survive the world’s harshest environments will prosper.

A  recent study from Cardiff University found that 85% of those surveyed in the UK were worried about climate change, and now advertisers have figured out how to capitalize on that neurosis. Notice how the ad refers to “sever weather,” a term more associated with climate change, rather than just, say, a snow storm. Land Rover—the ultimate armor against our new climate normal.

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