PALO ALTO, CA--(Marketwired - Jul 29, 2013) - TIBCO Software Inc. (
"This release enhances the differentiated value we create for our customers -- enabling relevant, contextualized engagement via their preferred channels," says Matt Elders, vice president, TIBCO Loyalty Lab. "Further integrating mobile takes the advantages of mashing data at rest with data in motion to the next level."
Loyalty Lab® Reward 13.2 uses a marketer-centric UI that helps organizations reduce reliance on IT and third parties and increase speed to market. It improves their ability to connect with customers in-store and while on the go using two new mobile-optimized features:
- In-store enrollment, member lookup, account information, offers and more are enabled by TIBCO Loyalty Lab® Clienteling. Clienteling is optimized for any device that supports an Internet browser, including tablets, smart phones, and web-enabled POS systems.
- On-the-go customer engagement is enabled by the TIBCO Loyalty Lab® Mobile Microsite. Customers have real-time access to program details, enrollment, offers, point balance and more from a mobile-optimized experience available on any device with an Internet browser.
For more information on the Loyalty Lab real-time marketing platform, visit:
- TIBCO Loyalty Lab Reward platform overview
- The TIBCO Product Documentation site to view the 13.2 release notes
TIBCO Software Inc. (
TIBCO, two-second advantage, Loyalty Lab and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.