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The new Time magazine cover has a reality check for America

The latest cover of Time magazine directly tackles the presidential candidacy of Donald Trump.

While some observers have urged the public to ignore the real-estate tycoon, who is surging in Republican primary polls, Time took a different approach.

Instead, the magazine's front page declared: "Deal with it."

Here's the cover:

trump cover final
trump cover final

(TIME magazine)

The cover story itself, by Michael Scherer, profiles the rise of Trump's decidedly unorthodox campaign, filled with charged insults against his rivals, fights over his own net worth, attacks against media personalities, off-the-cuff statements leading to controversies, and only the most grandiose pronouncements.

"If you want to understand what is happening in the country right now, to get at its shifting id, its calcifying frustrations, its guttural demand for change," Scherer wrote, "you need only listen to that message of disgust, for the political system, its falsehoods and failures, which has taken Trump to the top of the Republican polls."

Indeed, Trump has led almost every recent national and statewide poll testing the Republican candidates — even after his explosive performance at the first official debate.

During the August 6 event, Trump fielded numerous tough questions, including about his corporate bankruptcies, his threat to run a third-party campaign for president, and derogatory comments he has made about women.

donald trump scott walker debate
donald trump scott walker debate

( REUTERS/Brian Snyder)
Republican 2016 U.S. presidential candidates Wisconsin Governor Scott Walker (L) and former Florida Governor Jeb Bush (R) watch as businessman Donald Trump (C) reacts to a question at the first official Republican presidential candidates debate of the 2016 U.S. presidential campaign in Cleveland, Ohio, August 6, 2015.

And for those who expect Trump to give up or flame out in the presidential race, the real-estate mogul told Scherer that his critics shouldn't count on that happening.

"The biggest people are the people that never gave up. It's something I've just observed over the years," he said. "I don't give up."

Included in the Time story was a photo of Trump in his gold-tinged office, posing with a patriotic bald eagle on his desk.

"When I get an assignment, I do my research and try to figure out what kind of picture would make the most sense given who the person is and what they’ve been up to," photographer Martin Schoeller told the publication.

"Mr. Trump liked that idea," Schoeller said of the eagle. "I thought he might be open to it considering he's a man who loves attention. He likes controversy, and he likes to be in the spotlight."

Here's that photo:


(Martin Schoeller for TIME)

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