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Time Inc. Launches Coinage, a Video-First Brand Covering Personal Finance


Today, Time Inc. (TIME) launches Coinage, a new video-first brand covering personal finance that runs across 22 Time Inc. sites. Coinage will feature 600 short-form videos throughout 2017 to help guide everyday choices consumers make in spending, saving and investing for themselves and their families across all stages of life in a lighthearted and entertaining fashion.

Sponsored by GEICO and one of Time Inc.’s largest video initiatives, Coinage is informed by rich data insights and curated through the wide range of brands and passions in the company’s portfolio, including finance, celebrity, sports, politics, food, fitness and entertainment.

“We are excited to be working with Time Inc. on Coinage. It allows us to be part of an entertaining and practical video series that will resonate with our existing customers as well as new audiences,” said Geoff Troidl, Digital Marketing Senior Manager, GEICO.

Coinage videos, approximately 90 seconds in length, will feature original infographics, in-studio interviews with personalities and experts and other relevant news and information.

"Coinage is an extremely exciting new editorial franchise for us. It showcases both our rapidly expanding video prowess and our ability to leverage the digital scale and reach of our full portfolio," said Alan Murray, Time Inc. Chief Content Officer. "We are thrilled that GEICO is supporting this new initiative."

Editorially, Coinage will be led by Kate Santichen, Senior Producer, and Adam Auriemma, Digital Editor of Money. Nearly every Time Inc. brand will contribute content and promotional efforts to the project, including their social media channels, which reach an audience of nearly 250 million.

Watch Coinage’s first videos here: Super Bowl, Credit Score and High-End House Flip.


Time Inc. (TIME) is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.’s creative lab and content studio; and the People Entertainment Weekly Network (PEN). The company is also home to celebrated events, such as the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170206005947/en/