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Time Inc.’s MyRecipes.com launches e-cookbook series

Laura Hazard Owen

MyRecipes.com, the website that pulls together over 70,000 recipes from Time Inc. magazines, is publishing a new digital cookbook series. The cookbooks, at $3.99 each, include recipes from Time Inc.’s lifestyle magazines: Real SimpleFood & WineCooking LightSouthern LivingSunsetAll You and Coastal Living.

The first e-cookbook, “MyRecipes Best-Loved Cookies for Every Occasion,” contains 61 recipes and is available today at Amazon Kindle, Barnes & Noble Nook and the Apple iBookstore. The second, “100-Calorie Snacks,” will be published in January.

The cookbooks are created with an ebook generator that ties into the MyRecipes CMS. “It empowers the editors to see what’s really popular and then get something out in the marketplace quickly,” Tina Imm, GM of Time Inc.’s Lifestyle Digital Group, said.

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