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If a picture is worth a thousand words, a short video clip has the potential to say even more.
That’s the gist of advice from Tinder CEO Elie Seidman, who suggests the app’s “tens of millions” users try recording a “Loop” to keep things “pithy and interesting.” The new feature, introduced this April, lets users record two-second video clips and place them in their profiles, alongside their photos.
“Men who post, who are interested in getting attention, who post Loops, get more attention from posting those Loops,” Seidman explained at Yahoo Finance’s All Markets Summit in New York City last week.
Seidman’s advice certainly makes sense, given a Loop generally allows a Tinder user to express more about themselves — flirt, make a funny face — than a simple static image can. That’s likely more compelling to someone else who’s swiping through potential matches.
“It’s still short, because attention spans are short, right?” Seidman adds. “That’s just the reality of the digital world today. Those break through. So I think that’s what I would encourage people to do. Go create a Loop and make yourself interesting in that Loop. That helps.”
In addition to Loops, Tinder has introduced a number of features since the start of the year, including Tinder Places, which lets users find potential connections based off of some of the places they go — a bar, a restaurant, the nearby movie theater — as yet another way to find mutual interests. Mandy Ginsberg, CEO of parent company Match Group (MTCH), told Yahoo Finance in June that 96% of Tinder users who have tried Places continue to use it, which probably means Tinder users can expect Places to play a more prominent role in the app eventually.
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