SAN JOSE, CA--(Marketwire - Feb 11, 2013) - TiVo users love their TiVo® DVRs so much that nearly half (46 percent) said they would rather go one month without a date night than one month without being able to record their favorite TV programs on TiVo. Only 33 percent said they would rather give up TiVo for a month in favor of a date night, according to a new Valentine's Day Survey from TiVo Inc., the creator of digital video recorders (DVRs) and a leader in advanced television services.
The survey also found that current TV is highly reflective of real-life love:
- Nearly half (43 percent) of all respondents feel their current romantic situation is most like ABC's "Happy Endings"
- Don Draper from AMC's "Mad Men" is the TV character who respondents most closely associated their own love lives with (32 percent), followed by Hannah Horvath of HBO's "Girls" (31 percent)
- TiVo users have a sophisticated take on love -- PBS' "Downton Abbey" is their pick for most romantic show (32 percent), while generic DVR users selected ABC's "The Bachelor/The Bachelorette" as most romantic (30 percent)
"Our survey found that most couples (46 percent) merge their TV viewing habits and TV show preferences when they have access to DVR technology," said Tara Maitra, Senior Vice President, General Manager Content & Media Sales at TiVo. "Coincidentally, exactly half (50 percent) of consumers say they control their TV recordings."
Survey respondents said DVRs like TiVo are modern household improvements that help partners live harmoniously. TiVo was ranked fourth (14 percent) of all improvements, behind dual bathrooms (40 percent), separate closets (22 percent) and man caves and craft rooms (21 percent).
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