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Together We Sip: DAVIDsTEA Launches New Give-Back Tea in Partnership with Tea Horse

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DAVIDsTEA
DAVIDsTEA

Introducing Manoomin Maple, an all-new tea that supports Indigenous communities through the David Suzuki Institute

PR_ManoominMaple

Denise Atkinson & Marc Bohémier, founders of Tea Horse
Denise Atkinson & Marc Bohémier, founders of Tea Horse


MONTREAL, June 09, 2022 (GLOBE NEWSWIRE) -- DAVIDsTEA Inc. (Nasdaq:DTEA), a leading tea merchant in North America, is pleased to announce the launch of their new blend Manoomin Maple, in partnership with fellow tea company Tea Horse, now available at all 18 DAVIDsTEA flagship stores across Canada, and online at davidstea.com.

In collaboration with Tea Horse, a woman-led, Indigenous-owned tea company, DAVIDsTEA brings a new and unique tea to their collection called Manoomin Maple. This smooth and cozy black tea blend features a touch of maple, vanilla and berries, named for its toasty notes of manoomin.

Manoomin (pronounced muh-NOH-min) means “wild rice” in Ojibwe while its literal translation is “the good seed.” This ancestral grain grows wild with no human manipulation and is hand-harvested in the remote landscape of Northern Canada.

“In Indigenous cultures, leaves, roots, flowers and grains are infused to make tea,” says Tea Horse. “As an Indigenous-owned tea company, our use of Manoomin (wild rice) as a key ingredient in our tea blends honours and carries on the traditions of the Indigenous Peoples of North America.”

DAVIDsTEA is proud to share that 10% of all proceeds from Manoomin Maple will go towards the David Suzuki Institute to support Indigenous communities through the Reconciling Ways of Knowing program. This Indigenous-led program facilitates the conversations between Indigenous Peoples (and their governments) and Canadians (and their governments) to work together to include Indigenous voices and knowledge. “Partnerships are essential to build relationships and deepen our understanding of Indigenous knowledge, to work towards reconciliation,” shares Dr. David Suzuki, co-founder of the David Suzuki Institute with his wife, Tara Cullis.

As a non-Indigenous brand and company, it is important to DAVIDsTEA to share their tea love and amplify Indigenous voices and their businesses. Tea Horse’s emphasis on respecting and preserving the wild nature of their ingredients aligns with DAVIDsTEA’s core values: authenticity, sustainability, and positivity.

“Working on this collaboration with Tea Horse has been such a rewarding experience, as we have been able to share our creativity, knowledge, and passion for tea in Canada,” said Sarah Segal, Chief Executive Officer and Chief Brand Officer, DAVIDsTEA. “Being able to share with the Indigenous community through the David Suzuki Institute further strengthens our efforts to support a more inclusive and diverse tea community on a local level.”

This special give-back blend, packaged in a fully compostable bag, is only available for a limited time online at davidstea.com for Canadian and U.S. customers, or in-store at one of DAVIDsTEA’s 18 flagship locations across Canada.

Follow DAVIDsTEA on Instagram (@davidstea), Facebook (@davidstea), and on TikTok (@davidstea_official).

About DAVIDsTEA

DAVIDsTEA offers a specialty branded selection of high-quality loose-leaf teas, pre-packaged teas, tea sachets, tea-related accessories and gifts through its e-commerce platform at www.davidstea.com, the Amazon Marketplace, its wholesale customers which include over 3,300 grocery stores and pharmacies, and 18 company-owned stores across Canada. It offers primarily proprietary tea blends that are exclusive to the Company, as well as traditional single-origin teas and herbs. The team’s passion for and knowledge of tea permeates the Company’s culture and is rooted in an excitement to explore the taste, health and lifestyle elements of tea. With a focus on innovative flavours, wellness-driven ingredients and organic tea, the Company launches seasonally driven “collections” with a mission of making tea fun and accessible to all. The Company is headquartered in Montréal, Canada.

For more information or media requests, please contact:

Sarah Vincent, DAVIDsTEA
pr@davidstea.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c109219c-e7c3-4a3d-a295-8ce3e779ecba