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Tom Ferry Introduces Low-Cost, Short-Term Training Program in Response to Virus

"Pivot with Tom Ferry" provides real estate agents with tools, coaching and training in the face of unprecedented disruption to the real estate industry. "The world may be in a crisis, you and your business don't have to be!"

SANTA ANA, Calif., March 25, 2020 /PRNewswire/ -- No. 1 ranked real estate coach Tom Ferry is proud to introduce the immediate availability of Pivot, a low-cost program to provide short-term, specialized guidance to real estate professionals as part of his ongoing commitment to guiding the industry through today's worldwide COVID-19 crisis.

The world is in crisis but you and your real estate business don’t have to be. Pivot with Tom Ferry.

This dynamic training and coaching program is designed to assist agents around the globe in four key areas of their business: Marketing & Messaging, Sales & Negotiation, Mental Toughness & Mindset, and Tech Enabled Agent Training.

"A lot of people don't know how to respond to something like this, so they tend to freeze up or put their head in the sand," says Tom Ferry, Founder and CEO, Ferry International, LLC. "I believe what we do over the next 30-60 days will define our brands, and I want to help people step up and make wise decisions and take the right actions during this trying time."

Pivot will deliver two live coaching & training webinars every week with Tom Ferry himself as well as some of the top real estate professionals in the industry. The program also provides access to the Pivot Toolbox, packed with the new 30 day Pivot Business Plan, Marketing Plan, relevant scripts for clients and tactics to navigate today's new real estate realities.


  • Weekly marketing plans and sample messaging (Email, Social Posts, Videos, Mailing Pieces).
  • How to conduct "virtual" listing presentations and buyer consultations effectively.
  • How to negotiate in times of crisis.
  • Tactical language patterns for keeping your clients calm in the face of adversity.
  • Strategies and techniques to do business in the virtual world. From Zoom to Google Drive and so much more.

"In my over 30 years of working with sales associates, team leaders and executives in real estate – through times of national tragedy, market collapses, and total uncertainty – one thing I know for sure is we will come out of this," Tom Ferry says. "I'm fully committed to helping people emerge with their brands elevated and poised to capitalize on new opportunities once we begin to regain a sense of normalcy."

Pivot is available for $99 per month with no contract and no long-term commitment. Tom is committed to providing this platform for as long as it's needed.

For more information, visit TomFerry.com/Pivot.

About Tom Ferry:
As the #1 ranked Real Estate Educator by Swanepoel Power 200 and founder/CEO of real estate's leading coaching company, Tom Ferry brings 30+ years of coaching experience to agents worldwide. His ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching, the popular #TomFerryShow delivering free, fresh and relevant real estate tips weekly, highly engaging training events, two best-selling books, and his legendary keynote speeches. www.TomFerry.com


Tom Ferry (PRNewsfoto/Tom Ferry)

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SOURCE Tom Ferry