U.S. Markets open in 6 hrs 40 mins

Is It Too Late To Consider Buying Great Canadian Gaming Corporation (TSE:GC)?

Simply Wall St

Great Canadian Gaming Corporation (TSE:GC), which is in the hospitality business, and is based in Canada, received a lot of attention from a substantial price movement on the TSX over the last few months, increasing to CA$45.89 at one point, and dropping to the lows of CA$38.57. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether Great Canadian Gaming's current trading price of CA$41.57 reflective of the actual value of the small-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let’s take a look at Great Canadian Gaming’s outlook and value based on the most recent financial data to see if there are any catalysts for a price change.

See our latest analysis for Great Canadian Gaming

What is Great Canadian Gaming worth?

Good news, investors! Great Canadian Gaming is still a bargain right now. I’ve used the price-to-earnings ratio in this instance because there’s not enough visibility to forecast its cash flows. The stock’s ratio of 15.41x is currently well-below the industry average of 21.92x, meaning that it is trading at a cheaper price relative to its peers. Although, there may be another chance to buy again in the future. This is because Great Canadian Gaming’s beta (a measure of share price volatility) is high, meaning its price movements will be exaggerated relative to the rest of the market. If the market is bearish, the company’s shares will likely fall by more than the rest of the market, providing a prime buying opportunity.

What does the future of Great Canadian Gaming look like?

TSX:GC Past and Future Earnings, October 11th 2019

Future outlook is an important aspect when you’re looking at buying a stock, especially if you are an investor looking for growth in your portfolio. Buying a great company with a robust outlook at a cheap price is always a good investment, so let’s also take a look at the company's future expectations. Though in the case of Great Canadian Gaming, it is expected to deliver a negative earnings growth of -0.08%, which doesn’t help build up its investment thesis. It appears that risk of future uncertainty is high, at least in the near term.

What this means for you:

Are you a shareholder? Although GC is currently undervalued, the adverse prospect of negative growth brings about some degree of risk. I recommend you think about whether you want to increase your portfolio exposure to GC, or whether diversifying into another stock may be a better move for your total risk and return.

Are you a potential investor? If you’ve been keeping an eye on GC for a while, but hesitant on making the leap, I recommend you dig deeper into the stock. Given its current undervaluation, now is a great time to make a decision. But keep in mind the risks that come with negative growth prospects in the future.

Price is just the tip of the iceberg. Dig deeper into what truly matters – the fundamentals – before you make a decision on Great Canadian Gaming. You can find everything you need to know about Great Canadian Gaming in the latest infographic research report. If you are no longer interested in Great Canadian Gaming, you can use our free platform to see my list of over 50 other stocks with a high growth potential.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.