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We took a ride with Lamborghini's CEO to 'perceive the different soul of this car'

Brian Sozzi

It’s likely that in your lifetime a red, all-electric Lamborghini will blow by you on the highway at 150mph.

At the very least, that red blur will be a hybrid Lambo with one wicked sound.

A hybrid is the right way to respond to the challenges in the industry,” Lamborghini CEO Stefano Domenicali told Yahoo Finance during a trip around the frenzied streets of New York City inside a new $200,000 Urus SUV.

Domenicali added that the company is “flat out” working on developing a hybrid, which should be available by 2021 at the latest.

‘Maybe an electric car in eight years’

The super carmaker is also envisioning a future of electric cars, though Domenicali acknowledges one is some time out into the future.

“Maybe an electric car in eight years,” Domenicali said.

Yahoo Finance Editor-at-Large Brian Sozzi interviewed Lamborghini CEO Stefano Domenicali while cruising around New York City. (Photo: Yahoo Finance)

Hybrid and electric Lamborghinis should allow the company to compete very well against Tesla’s efforts in the super car category. The all-new electric Tesla Roadster is rumored to become available in 2020.

Lamborghini continues to work on a GT 2+2 model (think four-door super car like the Porsche Panamera), too.

An argument could be made that Lamborghini doesn’t need to waste its time with non-fossil fuel autos.

Lamborghini delivered 2,327 cars, an 11% increase from the prior year, for the six-months ended June 30. Domenicali said sales trends haven’t been impacted by the stock market’s fall swoon.

And what does he think about sitting in traffic? He doesn’t much, saying that one needs to find “the right place to drive” to “perceive the different soul of this car.”


Brian Sozzi is an editor-at-large at Yahoo Finance. Follow him on Twitter @BrianSozzi

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