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The Top 10 Reasons to Visit Snowflake Lane

Presented by the Kemper Freeman family and The Bellevue Collection, the 15th-annual nightly parade features snow fall, beautiful lights, dazzling performers and more from Nov. 29 - Dec. 24

BELLEVUE, Wash., Nov. 19, 2019 /PRNewswire/ -- Santa comes around once a year, except in Bellevue, Wash. where the jolly old man, and many other holiday favorites, visit The Bellevue Collection's Snowflake Lane every night. Complete with a professionally choreographed parade and spectacularly produced light show, Snowflake Lane is like no other holiday celebration. Starting the day after Thanksgiving and running through Christmas Eve, the much-anticipated parade brings the joy of the season along Bellevue Way between NE 4th Street and NE 8th Street in downtown Bellevue, just eight miles east of Seattle.

Snowflake Lane presented by The Bellevue Collection and Kemper Freeman family. Photography by Chance Merchant with Endless Reflection Photography.

Here are the top reasons families should visit Snowflake Lane this holiday season:


Let it snow! The Northwest doesn't see snow often, except in Bellevue each night at 7 p.m. during late November and December, when snow magically falls throughout the Snowflake Lane performance.


It's a joyous celebration that everyone can enjoy. Starting at 7 p.m. each night, the 20-minute outdoor parade is free to the public, drawing thousands of spectators to the streets between Bellevue Square and Lincoln Square of The Bellevue Collection, and to the Pacific Northwest's largest shopping, dining and entertainment district.


Jolly Old St. Nicholas. Each night, Santa visits Bellevue to greet children both young and old to wish them "Happy Holidays," and check his list twice.


Twinkling lights and sweet treats. The child in everyone enjoys the peppermint lollipops as they marvel in the spirit of the season found at Snowflake Lane's lightshow.


O Christmas Tree! Don't miss out on the grand tree lighting on Nov. 29 where Santa will light the 30-foot holiday tree at Bellevue Place Wintergarden. While watching the tree aglow with sparkling lights, take a picture with Santa and Snowflake Lane characters, enjoy holiday music, and snack on cocoa, cookies and other tasty holiday treats.


Walking in Bellevue's wonderland. As Bellevue's downtown is transformed into a Northwest winter wonderland, visitors delight in holiday cheer at this one-of-a-kind festive holiday parade.


Christmas caroling. Sing along to favorite carols while enjoying colorful lights and vibrant floats, performances by Toy Drummers, Jingle Belle dancers, Snow Princesses and more!


Keep the community spirit of giving alive. In a decade and a half, Snowflake Lane has grown from thousands to hundreds-of-thousands of visitors each year and has become a holiday tradition for many families. It was a vision of The Bellevue Collection's own Kemper Freeman, after visiting New York City's Fifth Avenue to create a one-of-a-kind celebration for the local and regional community. Kemper and his family personally support this priceless gift to the community each year.


Supporting a proud, local tradition. Greg Thompson Productions (GTP) produces Snowflake Lane for The Bellevue Collection. Snowflake Lane includes a cast of nearly 300 performers and technicians, more than 5,000 costume pieces and props and more than 100,000 lights all of which is produced locally in the Northwest by GTP.


15 years strong. This year marks the 15th anniversary of The Bellevue Collection's enchanting Snowflake Lane, which wouldn't be possible without the support of the hundreds-of-thousands of Pacific Northwest families who come to experience the holiday spectacular each and every winter. And if that's not reason enough to visit Snowflake Lane this holiday season, here's more fun facts about this one-of-a-kind production:

More than 600 individuals audition each year to be one of the show's cast members

Each show includes 16 floats, 7 Snow Princesses, more than 50 Toy Drummers, 90 Snow Flurry color guard, 45 holiday themed costume characters, 7 Snowstorm characters, 50 Jingle Belle dancers, 18 stilt walkers and Santa Claus

Nightly falling snow made by more than 50 snow machines

More than 400 ColorBlast building lights along the show path

More than 125,000 peppermint lollipops handed out during the run of the show

Each year more than 250 drumsticks are used by the performers

For more details visit www.snowflakelane.com or follow The Bellevue Collection on Facebook, Instagram or Twitter.

About The Bellevue Collection
Located in the heart of Bellevue, Wash., The Bellevue Collection comprises three developments owned by family operated Kemper Development Company and affiliates. The first is Bellevue Square, a super regional upscale shopping center, which is joined by Bellevue Place, a mixed-use property featuring Hyatt Regency Bellevue and small boutiques. The third development is the recently-expanded Lincoln Square, anchored by Cinemark & Cinemark Reserve Lincoln Square, The Westin Bellevue, W Bellevue, restaurants and home furnishing stores, along with premier office space and luxury high-rise residences. Combined, The Bellevue Collection features more than 200 shops, 50 restaurants and entertainment venues, 1,100 luxury hotel rooms and 12,000 free retail parking spaces all in one place—making it the region's largest shopping, dining, nightlife and entertainment district. For more information, visit bellevuecollection.com or follow on Facebook, Instagram or Twitter.

The Bellevue Collection Logo (PRNewsfoto/The Bellevue Collection)

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