Americans spend over $146 on Valentine's Day gifts per person. DesignRush rounded up the best marketing strategies to capture consumers AND leading agencies that can grow your brand around the holiday.
NEW YORK, Jan. 22, 2019 /PRNewswire-PRWeb/ -- Most consumers only spend one to two weeks planning their Valentine's Day gifts. However, that fast turnaround from shopping to conversion doesn't mean that digital marketing efforts are in vain. Instead, brands simply have a smaller timeframe to captivate consumers and encourage them to complete a purchase.
Luckily, 92 percent of consumers are willing to spend more money on a Valentine's Day gift than they intended for the right sale or perfect product. That means nearly every consumer is subject to the persuasion of successful marketing strategies around Valentine's Day.
DesignRush.com, an agency directory and ranking site, rounded up the best digital marketing tactics that brands can utilize to capture consumers, increase conversions and boost revenue during Valentine's Day.
The 3 best marketing strategies include:
1. When In Doubt, Market To Men
Studies show that men spend about twice as much on Valentine's Day as women do. In addition, they purchase more substantial products.
For example, although women buy more greeting cards, men lead in sales for jewelry, flowers and other experiences such as entertainment and dinner reservations.
Therefore, be sure to add a little more male-focused marketing tactics throughout the first two weeks of February. Try digital marketing initiatives such as:
- Social media ads.
- Paid search.
- And more!
2. Sales Increase Spending
In 2017, The National Retail Federation found that special sales strategically increased spending around Valentine's Day.
In fact, 48.6 percent of shoppers would spend an additional $10 for an item that had a great deal. Plus, 31.4 percent of shoppers would spend an extra $10 if they also received a free gift with purchase.
To showcase timely sales around Valentine's Day, invest in marketing tactics such as:
- Website banner ads.
- Email marketing campaigns.
- Video marketing ads.
- And more!
3. Don't Forget Friends, Pets and Other Loved Ones
Valentine's Day may have romantic roots, but consumers are increasingly spending more money on close friends, family and even their pets. In fact, consumers spend $681 million on Valentine's Day gifts for the pets alone in 2016.
Therefore, it is in your best interest to widen your marketing message beyond traditional couples. Try incorporating inclusive language, creative products or unique experiences aimed at different types of people throughout February to ensure you're appealing to all valuable shoppers.
"Over half of all Americans will celebrate Valentine's Day this year," says DesignRush Founder and Executive Director Gabriel Shaoolian. "By integrating strategic sales, brands will be able to boost brand awareness and improve sales in a small window while still achieving long-term growth."
To integrate these digital marketing tactics into existing strategies effectively, brands can work with professional digital marketing companies. Partnering with a highly qualified firm gives brands access to experts who have experience with timely marketing campaigns that are proven to lift revenue and sustain it long-term.
DesignRush's Agency Listing section showcases the best local and global digital marketing companies. Some of the best digital marketing firms include (in alphabetical order):
1. Blackhawk Digital Marketing
Blackhawk Digital Marketing is a team of motivated, experienced, and determined digital marketers. With online advertising campaigns, custom website designs, SEO services, automated email strategies and more, they empower local, regional, or national businesses to conquer the market.
Visit Blackhawk Digital Marketing at: https://blackhawkdm.com/
Established in 2009, Boostability began with an idea that SEO services should be affordable to everyone in the small business marketplace. They want to preserve the entrepreneurial spirit of the small business owner by supporting the local restaurant, the mom-and-pop shop, and the family medical practice with competitive SEO solutions.
Visit Boostability at: https://www.boostability.com/
Codedesign is data-driven digital marketing team focused on performance and measurable online growth. Their team of analytics specialist, PPC experts, and SEO geeks can help your eCommerce business get some extra love this Valentine's Day.
Visit Codedesign at: https://www.codedesign.org/
4. Delmain Dental Website Design
Delmain dental website design helps dentists jumpstart SEO efforts, impress potential patients, and grow their practices.
Visit Delmain Dental Website Design at: https://delmain.co/dental-website-design/
5. Digital Marketing Experts International
DMEI is a full service, off-site digital marketing team for businesses who cannot support an in-house marketing team or the in-house team does not have the skillset to show improvements in digital marketing.
Visit Digital Marketing Experts International at: https://www.mydmeonline.com/
6. ioVista Digital Agency
ioVista is a Full-Service Digital Agency based out of Dallas, TX. Being a Google Partner, their services transform struggling business sites into sales generating powerhouses through the right combination of design and digital marketing strategies. They have also partnered with multiple other platforms like Magento, Woocommerce, WordPress, Shopify, Bigcommerce and Yahoo Small Business, and it makes ioVista the first choice for businesses as the best company for SEO in Dallas.
Visit ioVista Digital Agency at: https://www.iovista.com/
MaxAudience is a strategic brand and marketing consultancy with online lead generation and conversion at its core. They assist medium and large-scale businesses with precise, high ROI, marketing campaigns that deliver inspiring results.
Visit MaxAudience at: https://www.maxaudience.com/
8. Navega Bem Digital Design
Navega is an accomplished web design agency and web development company that provides clean, professional, and user-friendly websites that will attract more visitors and increase your business.
Visit Navega Bem Digital Design at: https://www.navegabem.com/
9. Niriya Web Solution
Niriya offers web solutions for every startup industry, businesses and brand. Their services cover every aspect of modern-day trends of digital marketing, social media marketing, website design and development solutions, ecommerce marketing and mobile apps solutions.
Visit Niriya Web Solution at: http://www.niriya.com/
10. PBJ Marketing
PBJ Marketing is a full-service digital agency specializing in Digital Strategy, Paid Media, SEO, Email Marketing, and Website Design. With an analytics-based approach to all things digital, PBJ is known for producing strategies that go well beyond the traditional days of impressions-driven, programmatic, and mass media campaigns, while also delivering the evidence to back up their successes.
Visit PBJ Marketing at: https://pbjmarketing.com/
Brands can discover the best digital marketing agencies by cost, expertise, case studies, reviews and more on DesignRush. Businesses can use these filters to compare firms and find the marketing company that will help them achieve their objectives.
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