HENDERSON, NV / ACCESSWIRE / February 20, 2019 / In the last month, the CBD space has had some interesting developments, mostly in relation to its relationship to the beverage industry. Well-known CBD names are partnering with some of the biggest conglomerates in the beverage sector and others are launching their own new proprietary CBD beverage lines. CBD beverages may be the biggest winners in the future cannabis industry and below are a few to pay attention to.
One new major trend are beverage companies investing and partnering up with CBD companies.
In November 2018, Canopy Growth Corporation (CGC) (Market Cap: $15.844B, Share Price: $46.39) received $4 billion investment from Constellation Brands (STZ) (Market Cap: $33.173B, Share Price: $174.72) for a 38% stake in the company. Constellation Brands is a leading international producer and marketer of beer, wine and spirits with operations throughout the world. Their partnership with Canopy Growth, a diversified cannabis and hemp company, may have signaled to the rest of the market place that the market for beverages with new CBD infusions could turn out to be very popular with consumers.
In December 2018, Tilray, Inc. (TLRY) (Market Cap: $7.176B, Share Price: $77.03) announced a $100M deal with Anheuser-Busch InBev to form a partnership to research cannabis-infused drinks for the Canadian market. Both companies will each be investing $50M in the project to study non-alcoholic drinks containing cannabidiol or CBD.
Another major developing trend are beverage companies starting their own CBD and Hemp-Infused beverages.
A name you may not be familiar with is Life on Earth, Inc. (LFER) (Market Cap: $15.253M, Share Price: $0.4960). Life on Earth, Inc. is a beverage company with a portfolio of brands in the all-natural, innovative, healthier and ''better for you'' beverage market. On February 14th, 2019, they announced that they have developed two new categories for its flagship Just Chill® brand of beverage products, including Organic CBD-Infused High Alkaline Waters, as well as Organic Hemp-Infused Drinks. The Company is finishing arrangements with supply-chain partners and intends to launch into the marketplace by the Summer of 2019.
The Company's Just Chill® brand was recently featured in The Washington Post's ''Voraciously'' Section, a section of the newspaper focused on food, beverage and lifestyle topics. The article was entitled ''I tried a dozen stress-relief snacks, tinctures and teas. So, why am I still anxious?'' and the full article can be found at the following link: www.washingtonpost.com/news/voraciously/wp/2019/01/14/i-tried-a-dozen-stress-relief-snacks-tinctures-and-teas-so-why-am-i-still-anxious/?utm_term=.3da2803fbe95. The Company also recently announced that they recently launched new corporate digital initiatives, including relaunching its corporate website: www.lifeonearthinc.com.
In January 2019, New Age Beverages Corporation (NBEV) (Market Cap: $476.673M, Share Price: $6.35) announced that it has signed an agreement to develop and distribute Bob Marley-branded cannabis beverages. Bob Marley CBD-infused beverages were introduced at the Winter Fancy Food Show on January 13th. The first product to rollout is anticipated to be Marley+CBD Mellow Mood, relaxation drinks in 15.5 oz cans with 25 mg of pharmaceutical grade CBD per serving.
This article was written by Regal Consulting, LLC (''Regal Consulting''). Regal Consulting has agreed to a three-month term consulting agreement with LFER dated 02/05/19. The agreement calls for $10,000 cash and 100,000 restricted shares of LFER per month. Regal Consulting may have a position in the securities mentioned in this article at the time of publication, and may increase or decrease its position without notice. This article is based on public information and the opinions of Regal Consulting. LFER was given an opportunity to edit this article. This article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any results predicted herein. Regal Consulting is not registered with any financial or securities regulatory authority, and does not provide or claim to provide investment advice.
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