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Top 5 Vendors in the Global Prenatal Vitamin Supplements Market 2018-2022 | Technavio

Technavio has released a new market research report on the global prenatal vitamin supplements market from 2018-2022. (Graphic: Business Wire)

LONDON--(BUSINESS WIRE)--

An increasing number of gynecologists are recommending prenatal vitamin supplements for expecting mothers. This is the most crucial driver for prenatal vitamin supplements market growth. Most prenatal vitamin supplements contain folic acid, which helps prevent neural tube defects during pregnancy. Pregnant women, particularly those who have had a pregnancy affected by neural tube-defect, are often advised to take a higher dose of folic acid each day until they are five months pregnant. Furthermore, this industry research report also presents a competitive analysis of the market by distribution channel (conventional retail channels, and direct selling and e-retailers) and geography (Americas, APAC, and EMEA).

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Competitive vendor landscape

The global prenatal vitamin supplements market is highly competitive with major vendors such as ATRIUM INNOVATIONS, Bayer, Church & Dwight, MegaFood, Nordic Naturals, Nutranext, Otsuka Holdings, and Procter & Gamble, competing based on price, quality, and product/service offerings.

“Consumers are becoming aware and checking for certifying labels which have led manufacturers to get their products certified. Attaining labels from certified organizations have become an important factor in gaining consumer confidence. Therefore, prenatal vitamin supplement makers are launching certified products such as vegan and kosher-certified versions, thereby driving market growth during the forecast period,” says a senior analyst at Technavio.

Top five prenatal vitamin supplements market vendors

ATRIUM INNOVATIONS

ATRIUM INNOVATIONS provides the following products under the brand Garden of Life - mykind ORGANICS PRENATAL ONCE DAILY WHOLE FOOD SUPPLEMENT, mykind ORGANICS PRENATAL MULTI WHOLE FOOD SUPPLEMENT, mykind ORGANICS PRENATAL MULTI WHOLE FOOD GUMMIES, and VITAMIN CODE RAW PRENATAL.

Bayer

Bayer runs its operations through four segments: pharmaceuticals, consumer health, crop science, and animal health. Its key offerings under the brand ONE A DAY include women’s Prenatal 1 with DHA & Folic Acid; women’s Prenatal Gummies with folic acid; and women’s Prenatal Gummies with DHA.

Church & Dwight

Church & Dwight runs its operations through three segments: consumer domestic, consumer international, and specialty products. The company’s key offering under the brand, Vitafusion includes Vitafusion PreNatal.

MegaFood

MegaFood’s key offering includes MegaFood Baby & Me PRE & POST NATAL DIETARY SUPPLEMENTS.

Nordic Naturals

Nordic Naturals key offerings include NORDIC NATURALS PRENATAL DHA and NORDIC NATURALS PRENATAL DHA in fish gelatin.

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