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Toyota Motor North America Reports December 2018, Year-End Sales

-- TMNA posted best-ever light truck sales for December, quarter, year

-- RAV4 posted best-ever year with more than 427K units

-- Lexus RX best-selling Luxury SUV for year

PLANO, Texas, Jan. 3, 2019 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported December 2018 sales of 220,910 vehicles, a decrease of 0.9 percent from December 2017 on a volume basis. With the same number of selling days in December 2018 compared to December 2017, sales were down 0.9 percent on a daily selling rate (DSR) basis. 

(PRNewsfoto/Toyota Motor North America)

For the year, TMNA reported sales of 2,426,672 vehicles, a 0.3 percent decrease on a volume basis and down 0.6 percent on a DSR basis.

Toyota division posted December sales of 185,386 units, down 1.1 percent on a volume and DSR basis. For the year, Toyota division reported sales of 2,128,362 vehicles, flat on a volume basis and down 0.4 percent on a DSR basis.

"What a tremendous finish to our year," said Jack Hollis, group vice president and general manager, Toyota division. "That sales momentum is carrying over into the new year with the launch of the new RAV4, the best-selling SUV in the U.S., the all-new Corolla, coming to dealerships in March, and the return of the legendary Toyota Supra. We are truly encouraged by what should be an incredible 2019."

Lexus posted December sales of 35,524 vehicles, up 0.2 percent on a volume and a DSR basis. For the year, Lexus sales of 298,310 vehicles were down 2.2 percent on a volume basis and down 2.6 percent on a DSR basis.

"Lexus finished 2018 strong with support throughout the year from a host of new product launches, including the all new flagship LS, the new RXL and the new ES," said David Christ, group vice president and general manager of Lexus Division. "In 2019, in the early part of the year, we look forward to the launch of the UX and UX hybrid and in select markets the UX Lexus Complete Lease."

December 2018 Highlights  

  • Toyota is the number one retail selling brand for 17 consecutive years
  • TMNA, Toyota and Lexus divisions post best-ever light truck sales for December, quarter and year
  • Camry posted sales of 29,093 units; top-selling car in the segment for 2018
  • Corolla posted sales of 25,439 units
  • TMNA light trucks up 8.0 percent; a best-ever December, quarter and year
  • RAV4 sales up 18.8 percent; a best-ever December, quarter and year with more than 427,170 units, a 4.8 percent increase annually
  • 4Runner sales increased 11.3 percent; a best-ever December, quarter and year
  • Highlander sales increased 9.9 percent for December; posted best-ever year up 13.3 percent
  • C-HR sales increased 11 percent; a best-ever December and quarter
  • Toyota division pickups up 10.7 percent in December
  • Tacoma up 15.1 percent for a best-ever December, quarter and year since introduction; up 24.0 percent for the year
  • Tundra sales increased 3.0 percent in December; up 1.7 percent for the year
  • LS posted sales of 893 units; a best-ever December in four years; a best-ever year in five years
  • ES sales increased by 6.7 percent in December
  • Lexus division Luxury SUVs up 2.1 percent for a best-ever December, quarter and year; up 2.4 percent for the year
  • RX is the best-selling Luxury SUV for 2018
  • RX posted sales of 13,222 units for December; a best-ever year; up 3.1 percent for the year
  • NX sales increased 18.3 percent; a best-ever December and year; up 4.6 percent for the year
  • NXh posted sales of 1,367 units; a best-ever December and year

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society's most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.

CONTACTS:

Toyota Business Communications






Karen Nielsen

(469) 292-2659





Lexus Public Relations






Ed Hellwig

Craig Taguchi

(469) 292-5103

(469) 292-4954




Media Web sites:

http://www.toyotanewsroom.com

http://www.lexusnewsroom.com


 

TOYOTA  U.S. SALES SUMMARY

December 2018


-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --     











2018

2017

DSR %

VOL %

2018

2017

DSR %

VOL %

TOTAL TOYOTA

220,910

222,985

-0.9

-0.9

2,426,672

2,434,517

-0.6

-0.3

TOTAL TOYOTA DIV

185,386

187,524

-1.1

-1.1

2,128,362

2,129,385

-0.4

0.0

TOTAL LEXUS

35,524

35,461

0.2

0.2

298,310

305,132

-2.6

-2.2

YARIS SD (INCL YAR IA)

1154

1908

-39.5

-39.5

25,269

35,727

-29.5

-29.3

YARIS LIFTBACK

98

203

-51.7

-51.7

1,940

8,653

-77.7

-77.6

TOTAL YARIS

1,252

2,111

-40.7

-40.7

27,209

44,380

-38.9

-38.7

iQ

0

0

0

0

0

0

0

0.0

xD

0

0

0

0

0

2

-100

-100.0

xB

2

0

0

0

3

0

0

0.0

tC

0

6

-100.0

-100.0

2

203

-99.0

-99.0

COROLLA HB (INCL COR IM)

1,646

1,437

14.5

14.5

22,846

20,501

11.1

11.4

COROLLA SEDAN

23,793

18,532

28.4

28.4

280,886

308,695

-9.3

-9.0

TOTAL COROLLA

25,439

19,969

27.4

27.4

303,732

329,196

-8.0

-7.7

86 (INCL FR-S)

295

425

-30.6

-30.6

4,146

6,846

-39.6

-39.4

MIRAI

232

296

-21.6

-21.6

1,700

1,838

-7.8

-7.5

AVALON

2,538

2,427

4.6

4.6

33,580

32,583

2.7

3.1

PRIUS

6,351

9,482

-33.0

-33.0

87,590

108,663

-19.7

-19.4

CAMRY

29,093

43,331

-32.9

-32.9

343,439

387,081

-11.6

-11.3

TOTAL TOYOTA DIV. CAR

65,202

78,047

-16.5

-16.5

801,401

910,792

-12.3

-12

CT

0

9

-100

-100

4

4,690

-99.9

-99.9

IS

2,193

2,777

-21.0

-21.0

22,927

26,482

-13.7

-13.4

RC

341

686

-50.3

-50.3

3,358

7,363

-54.5

-54.4

ES

5,385

5,047

6.7

6.7

48,484

51,398

-6.0

-5.7

GS

587

916

-35.9

-35.9

6,604

7,773

-15.3

-15.0

LS

893

306

191.8

191.8

9,302

4,094

126.5

127.2

LC

152

290

-48

-48

1,979

2487

-21

-20

LFA

0

0

0

0

2

3

-34

-33

TOTAL LEXUS CAR

9,551

10,031

-4.8

-4.8

92,660

104,290

-11.4

-11.2

TOTAL TOYOTA CAR

74,753

88,078

-15.1

-15.1

894,061

1,015,082

-12.2

-11.9

SIENNA

6,719

8,941

-24.9

-24.9

87,672

111,489

-21.6

-21.4

C-HR

4,297

3866

11

11

49,642

25755

92.1

92.7

RAV4

38,669

32,542

18.8

18.8

427,170

407,594

4.5

4.8

FJ CRUISER

0

0

0

0

3

4

-25.2

-25

VENZA

8

0

0

0

9

14

-36

-36

HIGHLANDER

23,125

21,041

9.9

9.9

244,511

215,775

12.9

13.3

4RUNNER

13,309

11,954

11.3

11.3

139,694

128,296

8.5

8.9

SEQUOIA

1,131

1,152

-1.8

-1.8

11,121

12,156

-8.8

-8.5

LAND CRUISER

179

390

-54.1

-54.1

3,222

3,100

3.6

3.9

TOTAL TOYOTA DIV. SUV

80,718

70,945

13.8

13.8

875,372

792,694

10.1

10.4

TACOMA

21,531

18,705

15.1

15.1

245,659

198,125

23.6

24.0

TUNDRA

11,216

10,886

3.0

3.0

118,258

116,285

1.4

1.7

TOTAL TOYOTA DIV. PICKUP

32,747

29,591

10.7

10.7

363,917

314,410

15.4

15.7

TOTAL TOYOTA DIV. TRUCK

120,184

109,477

9.8

9.8

1,326,961

1,218,593

8.5

8.9

UX

453

0

0.0

0.0

453

0

0.0

0.0

NX

8,764

7,410

18.3

18.3

62,079

59,341

4.3

4.6

RX

13,222

13,951

-5.2

-5.2

111,641

108,307

2.7

3.1

GX

3,322

3325

-0.1

-0.1

26,724

27,190

-2.0

-1.7

LX

212

744

-71.5

-71.5

4,753

6,004

-21.1

-20.8

TOTAL LEXUS TRUCK

25,973

25,430

2.1

2.1

205,650

200,842

2.1

2.4

TOTAL TOYOTA TRUCK

145,727

134,907

8

8

1,532,181

1,419,435

7.6

7.9

Selling Days

26

26



307

306



DSR = Daily Selling Rate









*NA Built Vehicles 

TOYOTA  U.S. SALES SUMMARY


December, 2018


-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --











2018

2017

DSR %

VOL %

2018

2017

DSR %

VOL %

COROLLA

23,791

18,532

28.4

28.4

280,884

308,695

-9.3

-9.0

CAMRY

28,892

35,144

-17.8

-17.8

327,883

346,864

-5.8

-5.5

AVALON

2,538

2,427

4.6

4.6

33,580

32,583

2.7

3.1

YARIS IA (INCL SCI IA)

1,154

1,908

-39.5

-39.5

25,269

35,727

-29.5

-29.3

RAV4

14,901

13,317

11.9

11.9

174,090

188,911

-8.1

-7.8

VENZA

8

0

0.0

0.0

9

14

-35.9

-35.7

HIGHLANDER

23,124

21,041

9.9

9.9

244,510

215,775

12.9

13.3

SIENNA

6,719

8,941

-24.9

-24.9

87,672

111,489

-21.6

-21.4

SEQUOIA

1,131

1,152

-1.8

-1.8

11,121

12,156

-8.8

-8.5

TACOMA

21,531

18,705

15.1

15.1

245,659

198,125

23.6

24.0

TUNDRA

11,216

10,886

3.0

3.0

118,258

116,285

1.4

1.7

ES

4,224

4,414

-4.3

-4.3

41,199

41,626

-1.3

-1.0

RX

9,962

13,585

-26.7

-26.7

83,331

102,606

-19.0

-18.8

TOTAL

149,191

150,052

-0.6

-0.6

1,673,465

1,710,856

-2.5

-2.2

N.A VEHICLES % OF TOTAL

67.7%

67.3%



69.0%

70.3%



TOYOTA DIV. IMPORT CAR

8,827

20,036

-55.9

-55.9

133,785

186,923

-28.7

-28.4

LEXUS IMPORT CAR

5,327

5,617

-5.2

-5.2

51,461

62,664

-18.1

-17.9

TOYOTA DIV NA BUILT CARS

56,375

58,011

-2.8

-2.8

667,616

723,869

-8.1

-7.8

LEXUS NA BUILT CARS

4,224

4,414

-4.3

-4.3

41,199

41,626

-1.3

-1.0

TOTAL TOYOTA CARS

74,753

88,078

-15.1

-15.1

894,061

1,015,082

-12.2

-11.9

TOYOTA DIV. IMPORT TRUCK

41,554

35,435

17.3

17.3

445,642

375,838

18.2

18.6

LEXUS IMPORT TRUCK

16,011

11,845

35.2

35.2

122,319

98,236

24.1

24.5

TOYOTA DIV NA BUILT TRUCK

78,630

74,042

6.2

6.2

881,319

842,755

4.2

4.6

LEXUS NA BUILT TRUCK

9,962

13,585

-26.7

-26.7

83,331

102,606

-19.0

-18.8

TOTAL TOYOTA TRUCK

145,727

134,907

8.0

8.0

1,532,181

1,419,435

7.6

7.9

Selling Days

26

26



307

306













TOYOTA  U.S. HYBRID SALES SUMMARY


December, 2018


-- Current Month --


-- Calendar Year To Date --  


2018

2017

DSR %


2018

2017

DSR %


Toyota Prius Sedan

3,111

5,401

-42.4%


49,534

65,631

-24.8%


Toyota Prius V(only)

1

707

-99.9%


2,062

9,680

-78.8%


Toyota Prius C(only)

480

954

-49.7%


8,399

12,415

-32.6%


Toyota Prius PRIME(only)

2,759

2,420

14.0%


27,595

20,937

31.4%


Toyota RAV4 Hybrid

3,236

4,846

-33.2%


48,124

50,559

-5.1%


Lexus NX Hybrid

1367

731

87.0%


9,062

3,293

174.3%


Lexus RX Hybrid

2,179

967

125.3%


15,656

8,568

82.1%



Cision

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