WAYNE, N.J. (AP) -- Toys R Us said Monday that it will launch an e-commerce site in China, part its plan to increase operations and physical stores in Asia.
The privately held toy store operator also said it will develop mobile-friendly Web sites and apps in 11 markets around the world; including Australia, Canada, France and other countries.
Companies across all industries have focused on expanding in the fast growing so-called BRIC markets — Brazil, Russia, India and China — as growth in developed markets slow.
In October, 2011, Toys R Us bought back the majority stake of its business in Greater China and Southeast Asia from Fung Retailing. In August, it opened two stores in Beijing, and currently operates 30 stores across 21 cities in China.
Earlier this month, Toys R Us also announced international shipping is available in more than 60 countries.
"Toys R Us is more accessible now than ever before to customers around the globe," said CEO Jerry Storch.
The news comes as the busy holiday season, when retailers can make up to 40 percent of sales, revs up.