Tractor Supply Company, the largest rural lifestyle retailer in the U.S., today announced a new multi-year sponsorship agreement with the American Kennel Club (AKC). AKC is the world’s largest purebred dog registry, an advocate for all dogs and the governing body of dog sports in the U.S. By joining forces with AKC, Tractor Supply will continue to offer support and resources for dog owners of any breed.
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Customers rely on Tractor Supply to provide essential products to care for their families, homes, land, animals and pets. For dog owners, Tractor Supply is a complete pet store, offering a broad array of staples and supplies, including food, treats, toys, bedding and a variety of accessories. For added convenience, pet owners can take advantage of Tractor Supply’s customer service options, like Buy Online/Pick Up In-Store, Same Day/Next Day Delivery, Curbside Pickup, Autoship and Free Standard Delivery on orders of $49 or more.
"At Tractor Supply, we support dog owners of any breed, providing the resources they need for their pet’s health, welfare and quality of life," said Nicole Logan, Vice President, Divisional Merchandise Manager of Tractor Supply Company. "We are proud to partner with AKC and their constituents to further engage this audience as their preferred pet shopping destination."
"We are honored to work with Tractor Supply to benefit dogs and their owners," said Dennis B. Sprung, President and CEO of AKC. "Throughout our 135-year history, we have been dedicated to fostering the human-canine bond and created tools and resources that help dogs and their owners lead happy and healthy lives. We are excited to continue to expand our reach and bring our sports, tools and resources to new audiences via this quality relationship."
Beginning in June, dog owners affiliated with AKC will get to know Tractor Supply as a complete pet supply store through email and newsletter communications and promotions. Tractor Supply is the Official Rural Lifestyle Partner of AKC and will have the opportunity to connect with millions of dog owners through AKC’s integrated platforms, showcasing its offerings for dogs of any breed. It includes communications through AKC’s member database and the AKC.TV digital streaming channel, in addition to commercials, event sponsorship, onsite activations and digital support.
For televised events, Tractor Supply will be recognized as the exclusive partner of AKC in the farm, feed and pet specialty retail categories.
About Tractor Supply Company
Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has been passionate about serving its unique niche, as a one-stop shop for recreational farmers, ranchers and all those who enjoy living the rural lifestyle, for more than 80 years. Tractor Supply offers an extensive mix of products necessary to care for home, land, pets and animals with a focus on product localization, exclusive brands and legendary customer service that addresses the needs of the Out Here lifestyle. With more than 33,000 team members, the Company leverages its physical store assets with digital capabilities to offer customers the convenience of purchasing products they need anytime, anywhere and any way they choose at the everyday low prices they deserve. At March 28, 2020, the Company operated 1,863 Tractor Supply stores in 49 states and an e-commerce website at www.TractorSupply.com.
Tractor Supply Company also owns and operates Petsense, a small-box pet specialty supply retailer focused on meeting the needs of pet owners, primarily in small and mid-size communities, and offering a variety of pet products and services. At March 28, 2020, the Company operated 180 Petsense stores in 26 states. For more information on Petsense, visit www.Petsense.com.
About the American Kennel Club
Founded in 1884, the American Kennel Club is a not-for-profit organization, which maintains the largest registry of purebred dogs in the world and oversees the sport of purebred dogs in the United States. The AKC is dedicated to upholding the integrity of its registry, promoting the sport of purebred dogs and breeding for type and function. Along with its more than 5,000 licensed and member clubs and its affiliated organizations, the AKC advocates for the purebred dog as a family companion, advances canine health and well-being, works to protect the rights of all dog owners and promotes responsible dog ownership. More than 22,000 competitions for AKC-registered purebred and mixed breed dogs are held under AKC rules and regulations each year including conformation, agility, obedience, rally, tracking, herding, lure coursing, coonhound events, hunt tests, field and earthdog tests. Affiliate AKC organizations include the AKC Humane Fund, AKC Canine Health Foundation, AKC Reunite and the AKC Museum of the Dog.
For information visit www.akc.org.
AKC, American Kennel Club, the American Kennel Club seal and design, and all associated marks and logos are trademarks, registered trademarks and service marks of The American Kennel Club, Inc.
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