Trade Alert: The CEO, President & Director Of Krispy Kreme, Inc. (NASDAQ:DNUT), Michael Tattersfield, Has Just Spent US$378k Buying A Few More Shares

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Potential Krispy Kreme, Inc. (NASDAQ:DNUT) shareholders may wish to note that the CEO, President & Director, Michael Tattersfield, recently bought US$378k worth of stock, paying US$12.61 for each share. Although the purchase is not a big one, by either a percentage standpoint or absolute value, it can be seen as a good sign.

Check out our latest analysis for Krispy Kreme

Krispy Kreme Insider Transactions Over The Last Year

Over the last year, we can see that the biggest insider purchase was by Chairman of the Board Olivier C. Goudet for US$693k worth of shares, at about US$13.86 per share. That means that an insider was happy to buy shares at above the current price of US$11.96. It's very possible they regret the purchase, but it's more likely they are bullish about the company. In our view, the price an insider pays for shares is very important. It is generally more encouraging if they paid above the current price, as it suggests they saw value, even at higher levels.

Krispy Kreme insiders may have bought shares in the last year, but they didn't sell any. The chart below shows insider transactions (by companies and individuals) over the last year. By clicking on the graph below, you can see the precise details of each insider transaction!

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insider-trading-volume

There are plenty of other companies that have insiders buying up shares. You probably do not want to miss this free list of growing companies that insiders are buying.

Insider Ownership Of Krispy Kreme

Many investors like to check how much of a company is owned by insiders. We usually like to see fairly high levels of insider ownership. Krispy Kreme insiders own about US$132m worth of shares (which is 6.6% of the company). Most shareholders would be happy to see this sort of insider ownership, since it suggests that management incentives are well aligned with other shareholders.

So What Do The Krispy Kreme Insider Transactions Indicate?

The recent insider purchase is heartening. We also take confidence from the longer term picture of insider transactions. However, we note that the company didn't make a profit over the last twelve months, which makes us cautious. Along with the high insider ownership, this analysis suggests that insiders are quite bullish about Krispy Kreme. That's what I like to see! Of course, the future is what matters most. So if you are interested in Krispy Kreme, you should check out this free report on analyst forecasts for the company.

If you would prefer to check out another company -- one with potentially superior financials -- then do not miss this free list of interesting companies, that have HIGH return on equity and low debt.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions, but not derivative transactions.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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