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The Trade War is a Buying Opportunity in Emerging Markets

This article was originally published on ETFTrends.com.

As the trade war with China rages on and emerging market equities enter a full bear market, do you know the best opportunities to capitalize on?

On the upcoming webcast, The Trade War is a Buying Opportunity in Emerging Markets, Kevin Carter, Founder and CEO of EMQQ, will explore the improving fundamentals in the consumer growth story of emerging markets and identify a unique set of circumstances for investors. Specifically, the webcast will delve into the greater influence of the new consumer wave in emerging markets, their preference for online shopping via the smartphone and ways for investors to gain targeted exposure to the rapidly expanding e-commerce segment.

ETF investors can also tap into the consumer spending potential of the rising middle class in the growing emerging markets through the Emerging Markets Internet & Ecommerce ETF (EMQQ) . EMQQ provides exposure to the growing emerging market consumer sector, notably those related to online retailers or the quickly expanding e-commerce industry.

"The vast majority of emerging market consumers have never owned a car, have never had a big box retail store to drive to, nor have they owned a computer of any kind, let alone one with an Internet connection. Without this traditional consumption infrastructure in place, Ecommerce companies are enabling emerging market consumers to 'leapfrog' this stage of economic development entirely, moving on to the 21st century patterns of consumption now increasingly dominant throughout the developed world," according to an EMQQ note.

To be included within the ETF’s underlying index, companies must derive the majority of their profits from E-commerce or Internet activities and further includes search engines, online retail, social networking, online video, e-payments, online gaming and online travel.

EMQQ primarily focuses on the internet and e-commerce sectors of the developing world, helping investors capitalize on the growth of consumption in emerging markets, which represents a significant growth opportunity as more than a billion people are expected to enter the consumer class in the coming decades.

"EMQQ avoids the gaps that traditional index methodologies produce by requiring that its constituents derive at least half of their revenue from Ecommerce in emerging or frontier markets. In other words, EMQQ is agnostic when it comes to exchange listing or company domicile; as long as a company generates more than half of its revenue in emerging markets, it is eligible for consideration for inclusion in the index," according to EMQQ.

Financial advisors who are interested in learning more about the emerging markets can register for the Tuesday, November 27 webcast here.

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