Last month, transgender model Munroe Bergdorf made history by being the first trans woman to front a L’Oréal UK campaign.
Her dreams were quickly dashed after L’Oréal took exception to the passionate statement Bergdorf made on social media about racism. Despite the campaign being about diversity, the beauty brand stated that the model’s views were “at odd with their values,” ultimately dumping her from the campaign.
However, things didn’t go in L’Oréal’s favor, and Bergdorf was invited on multiple television shows to share her side of the story. Since then, Bergdorf has continued to speak out, gaining tons of supporters in the process.
Now, she finally has what she originally wanted: A campaign that truly celebrates diversity. The trans model is one of the new faces of the makeup line Illamasqua.
The upcoming campaign will also feature the genderqueer model Rain Dove, and will center on celebrating gender fluidity.
Illamasqua was just one of the brands that spoke out in supportof Bergdorf after the L’Oréal saga. Their statement read: “As a longstanding Illamasqua collaborator, we are angered to hear that Munroe Bergdorf has been dropped from theL’Oréal True Match Campaign.”
“Illamasqua is a brand that stands proudly and unashamedly for diversity and equality. We don’t stand or accept any form of racism, but we also believe Munroe’s comments have been edited out of context by a certain media title (who we won’t bother naming) without telling a true story.”
“In order for our generation to move forward and create a more inclusive society, it’s not just about showing diversity. We must all be free to talk about social issues in a constructive and tolerant way.”
It sounds like Illamasqua and Bergdorf will be the perfect fit.
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