Transparency and Network Quality Propel to the Top of Pixalate’s Mobile Seller Trust Index

BURBANK, CA / ACCESSWIRE / March 7, 2019 / Danny Bibi, the CEO of leading advertising solutions marketplace, is proud to announce that the company has been awarded the first place in the most recent Mobile Seller Trust Index (MSTI) by Pixalate. This is the third consecutive report ranking the multi-channel ad tech and media group in the top five of trustworthy DSPs and the first time the platform has secured the leading position among programmatic sellers online.

The MSTI ratings reflect the results of an analysis covering reach, invalid traffic by type, location, and transparency. With straight As in all categories and a final score of 93, did particularly well on transparency, location, and sophisticated invalid traffic (SIVT), where it scored 95 in each segment. The company was awarded 94 for general invalid traffic (GIVT) and 91 for reach, which rounded off a set of outstanding results achieved at a time when concerns over network quality, transparency, and digital ad fraud occupy the minds of digital marketers and agencies buying programmatically, Danny Bibi points out. In 2017, Juniper Research estimated that fraudulent activities would cost online and mobile advertisers about $19 billion in 2018, which represents daily losses of $51 million. According to that report, the figure will increase further to reach $44 billion by 2022.

The engine technology from is designed to exceed advertisers' key performance indicators (KPIs) while providing superior quality through artificial intelligence (AI)-powered channel optimization solutions. Given the platform shift from desktop to mobile, the company has prioritized traffic quality, designating it as a key pillar of its digital strategy. Its efforts have been duly recognized by the online community, ultimately improving its Pixalate trust rating over the past year. utilizes a pre-bid ad filtration system in conjunction with the major third-party brand safety companies to identify potential invalid traffic and filter these sources before they even see an ad. It also offers first-party audience targeting capabilities, integration with third-party data management platforms, server-to-server integration with major mobile developers, and its own software development kit (SDK), which can be found at Highlighting the company's dedication to quality and transparency, vice-president Michael Aragon commented, "Our commitment to combating ad fraud in the digital ecosystem remains one of our core priorities. 2019 looks to be the year that showcases the full capabilities of the 5G experience. We feel this should continue to springboard the already significant shift from desktop to mobile advertising and content consumption. We want to ensure that our technology and integrated inventory is top in class while also prioritizing advertiser performance."

Headquartered in Burbank, California, has been delivering state-of-the-art ad solutions to advertisers and publishers since 1998. Empowered by its cross-channel capabilities, customers can create impactful and comprehensive campaigns by leveraging video, mobile, search, display, email, and remarketing, either in combination or as individual channels. All advertising products offered by the company incorporate algorithms and advanced contextual, geographical, and behavioral targeting technology to guarantee user engagement for every single ad and maximize return on investment for publishers.

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