U.S. Markets closed

TransUnion Strengthens Digital Marketing Solutions with Agreement to Acquire TruSignal

CHICAGO, May 15, 2019 (GLOBE NEWSWIRE) -- TransUnion (TRU) announced an agreement to acquire TruSignal, Inc., a leader in people-based marketing technology. TruSignal uses its custom audience-building platform to deliver predictive scoring powered by artificial intelligence, making big data available and actionable in almost real time for one-to-one addressable marketing.

“TransUnion is committed to developing market leading solutions for digital marketing and media execution,” said Chris Cartwright, TransUnion’s president and chief executive officer. “We help businesses isolate relevant audiences and enable impactful experiences based on deep consumer insights. TruSignal’s highly complementary marketing solutions and technology will allow us to rapidly and flexibly serve the evolving digital marketing ecosystem.”

TruSignal’s TruAudience® Platform leverages offline data to quickly build and distribute custom, people-based audiences. TruSignal quickly translates multiple data points into insights and effective audiences, which leads to higher return on advertising spend. The combination of our technologies and information allow TransUnion’s inherent accuracy to operate at scale.

“The way businesses interact with their customers is now led by data and analytical decision making – something we excel in at TransUnion,” said Matt Spiegel, executive vice president, digital marketing solutions and head of media vertical at TransUnion. “We’ve only scratched the surface of what can be. We see a world where people interact with companies real-time, in a highly personalized way. This requires smart data science and great technology. Our history of leveraging data to develop rich insights and products, combined with TruSignal’s industry-leading rapid modeling and technology platform, has the potential to be a critical part of shaping the future of the industry and how consumers will experience the brands they engage with.”

Leveraging our robust consumer data footprint, our deep data modeling and analytics capabilities, our technology assets and the priority we place on data stewardship, TransUnion is continuing to evolve and expand offerings in the digital marketing and media industries. This acquisition and commitment to the digital marketing ecosystem builds upon our recently announced partnership with Tru Optik, and will allow us to bring greater speed, scale and depth to our solutions.

“Joining TransUnion is an incredible opportunity to merge our technologies and further enhance our audience capabilities and analytical capacity,” said David Dowhan, chief executive officer and founder of TruSignal. “I see great things to come for our customers and partners as we work together to deliver even greater innovation from our combined areas of expertise.”   

The transaction is expected to close upon the satisfaction of customary closing conditions.

About TransUnion (TRU)
Information is a powerful thing. At TransUnion, we realize that. We are dedicated to finding innovative ways information can be used to help individuals make better and smarter decisions. We help uncover unique stories, trends and insights behind each data point, using historical information as well as alternative data sources. This allows a variety of markets and businesses to better manage risk and consumers to better manage their credit, personal information and identity. Today, TransUnion has a global presence in more than 30 countries and a leading presence in several international markets across North America, Africa, Europe, Latin America and Asia. Through the power of information, TransUnion is working to build stronger economies and families and safer communities worldwide.


We call this Information for Goodhttp://www.transunion.com/business

About TruSignal
TruSignal, Inc. is an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. TruSignal uses predictive scoring, powered by artificial intelligence, to make big data actionable for one-to-one addressable marketing. TruSignal delivers incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.

Contact          Dave Blumberg
                       TransUnion

E-mail            david.blumberg@transunion.com

Telephone      312-972-6646

  • Here are Warren Buffett's top 15 stock holdings
    Business
    Yahoo Finance

    Here are Warren Buffett's top 15 stock holdings

    Some of the top holdings include American Express (AXP), Apple (AAPL), Bank of America (BAC), and Delta Airlines DAL , according to Buffett's widely-read annual letter. Buffett wrote that he doesn't view these investments as "stock market wagers — dalliances to be terminated because of downgrades by 'the Street,' an earnings' miss,' expected Federal Reserve actions, possible political developments, forecasts by economists or whatever else might be the subject du jour." Rather than stock holdings, Buffett views these as companies Berkshire Hathaway "partly owns."

  • Business
    Barrons.com

    If Coronavirus Is Killing Fewer People Than the Flu, Why Has Beijing Quarantined Millions?

    China's Leaders on the Hot Seat Market Intelligence Report by TIS Group Feb. 21: Over the past several days, we have detailed some, though not all, of the actions being taken by China's government to control the coronavirus outbreak. I was told today that roughly 50,000 people die in China each year from the flu. If the coronavirus is just another flu-like virus and the current death toll really is about 2,000, not 50,000, why then has Beijing locked down 750 million people?

  • Morgan Stanley is paying $2,500 per customer for E-Trade. You can earn a $3,500 sign-up bonus for signing with a new broker — with one major catch
    Business
    MarketWatch

    Morgan Stanley is paying $2,500 per customer for E-Trade. You can earn a $3,500 sign-up bonus for signing with a new broker — with one major catch

    If the latest Wall Street mega-deal doesn't make you want to switch online brokerage accounts for a lucrative sign-up bonus, maybe it should. Wall Street giant Morgan Stanley announced an agreement Thursday to pay $13 billion to acquire the online brokerage E-Trade which has 5.2 million customer accounts. “The combination will significantly increase the scale and breadth of Morgan Stanley's Wealth Management franchise, and positions Morgan Stanley to be an industry leader in Wealth Management across all channels and wealth segments,” Morgan Stanley said in a statement.

  • Warren Buffett says Berkshire is '100% prepared' for his death, details what will happen to his stock
    Business
    Yahoo Finance

    Warren Buffett says Berkshire is '100% prepared' for his death, details what will happen to his stock

    Investing icon Warren Buffett says Berkshire Hathaway (BRK-A, BRK-B) is "100% prepared" for his death, and detailed what will happen to his shares in that event. In his widely-read annual letter, Buffett told the story of how his friend received "an irritating letter" from a local newspaper seeking biographical data for an obituary. Buffett, whose net worth is estimated by Forbes to be $90.2 billion, has 99% of his net worth in Berkshire shares.

  • Opinion: Bernie Sanders and the Missing $25 Trillion
    U.S.
    WSJ

    Opinion: Bernie Sanders and the Missing $25 Trillion

    During the Democratic debate on Feb. 19, 2020, Pete Buttigieg skewered Bernie Sanders over the high cost of his plans. Image: Mike Blake/Reuters

  • How Does My Spousal Social Security Benefit Work?
    Politics
    Investopedia

    How Does My Spousal Social Security Benefit Work?

    If you have never worked or paid Social Security taxes (or not paid them for long enough), you will not be eligible to receive Social Security retirement benefits on your own account. You will also be able to apply for Medicare at age 65 as long as your spouse is at least 62. If you apply before you have reached full retirement age and your own benefit is larger, you will automatically be paid that amount.

  • ‘Overprotected’ investors could get stung in the next recession, warns top Barclays strategist
    Business
    MarketWatch

    ‘Overprotected’ investors could get stung in the next recession, warns top Barclays strategist

    Rattled by rising non-China coronavirus cases — notably in South Korea — investors appear unwilling to load up on stocks heading into the weekend. Welcome to the world of helicopter investing and our call of the day from Barclays Wealth Management's chief investment officer William Hobbs, who finds overly anxious investors living in the “long shadow” caused by the financial crisis. “The most common narrative in markets is what to do when the next recession comes along — own Treasurys, own gold, own quality to such an extent that my concern would almost be that if the next recession is of a more normal variety, such as a stock retracement of 10% to 15% and moderate declines in unemployment, you'll find that you have overprotected yourself and the underperformance could actually be in the areas which you thought were giving you safety,” Hobbs told MarketWatch.

  • How Much Are Taxes on an IRA Withdrawal?
    Business
    Investopedia

    How Much Are Taxes on an IRA Withdrawal?

    How much you will pay in taxes on an individual retirement account (IRA) withdrawal depends on the type of IRA, your age, and the purpose of the withdrawal. In other cases, you owe income tax on the money you withdraw and sometimes an additional penalty if you withdraw funds before age 59½. There are a number of IRA options and a variety of places to open these accounts, but the Roth IRA and the traditional IRA are by far the most widely held types.

  • Business
    TheStreet.com

    Berkshire Hathaway Posts Profit of $29.2B With Near-Record Cash

    Warren Buffett's Berkshire Hathaway on Saturday swung to a profit in the fourth quarter vs. a year-earlier Kraft Heinz -induced loss as well as cash on hand that remains at near-record levels as the conglomerate's collective investments continued to churn out positive returns. The Omaha, Nebraska-based company on Saturday said it earned net income in the quarter of $29.2 billion, or $17,909 per Class A share equivalent, up from a loss of $25.4 billion, or $15,467 a share, the year before. The year-ago results were dragged down largely by an unexpected write-down at Kraft Heinz, of which Berkshire is a significant shareholder.

  • In this wild stock market, some investors favor Tesla and Virgin Galactic over Apple and Amazon
    Business
    MarketWatch

    In this wild stock market, some investors favor Tesla and Virgin Galactic over Apple and Amazon

    Investors are beginning to show late-cycle stock market behavior. Investors' new mantra: Apple (AAPL) and Amazon (AMZN) are for boomers — we buy Tesla (TSLA) and Virgin Galactic (SPCE) Apple and Amazon are pedestrian stocks of yesterday; they do nothing interesting. Vacationing in space on a Virgin Galactic flight is around the corner.

  • Warren Buffett reveals a big change to this year's annual shareholder meeting
    Business
    Yahoo Finance

    Warren Buffett reveals a big change to this year's annual shareholder meeting

    Warren Buffett just announced a major tweak to the format of Berkshire Hathaway's (BRK-A, BRK-B) famed Annual Meeting, informing shareholders that vice chairs Ajit Jain and Greg Abel will take part in the question and answer session. Every year, nearly 40,000 shareholders from across the globe descend on Omaha, Nebraska to listen to Buffett, 89, and his right-hand man Charlie Munger, 96, answer questions and deliver investing wisdom, life advice, and the occasional quip.

  • Warren Buffett Flashes ‘Urgent’
    Business
    Bloomberg

    Warren Buffett Flashes ‘Urgent’

    It's evolved over time into what reads like a love letter to shareholders, to insurance float — the lucrative gift that keeps on giving at Berkshire — and to America as a whole, while taking the occasional jab at Wall Street's fee-giddy bankers and anyone who thinks Ebitda is an honest profit gauge. Berkshire had $128 billion of cash as of December, about the same level as the previous quarter and many billions more than Buffett would like to see sitting in a bank. The letter, one of two major yearly events for Berkshire investors and Buffett groupies (the other is the shareholder meeting each May) has become more condensed in recent years.

  • Dividend ETFs To Buy And Watch For 2020
    Business
    Investor's Business Daily

    Dividend ETFs To Buy And Watch For 2020

    Dividends have long been a favorite of investment gurus from Warren Buffett to late Vanguard Group founder John Bogle, and it's easy to see why. Individual stocks can provide income, but dividend ETFs are an easy way to gain exposure to a basket of dividend-paying stocks. With a stock dividend, a company distributes additional shares instead of cash.

  • Here are 25 Dividend Aristocrat stocks screened for ‘quality’
    Business
    MarketWatch

    Here are 25 Dividend Aristocrat stocks screened for ‘quality’

    The managers give practical advice, including focusing on companies with consistent records of increasing payouts, with high returns on capital and moderate dividend yields. A high dividend yield may be a signal that a majority of investors don't trust the company to maintain the payout. A dividend cut is typically associated with a severe drop in a company's stock price.

  • Business
    Bloomberg

    Buffett Spends Record $2.2 Billion Buying Berkshire Shares

    Buffett's Berkshire Hathaway Inc., which loosened its repurchase policy almost two years ago after being stymied on the dealmaking front, has since taken a cautious approach to buybacks, acquiring only $6.3 billion of stock. In the fourth quarter, Buffett bought shares every month, and has no plans to slow down, if the price is right. “Shareholders having at least $20 million in value of A or B shares and an inclination to sell shares to Berkshire may wish to have their broker contact Berkshire's Mark Millard,” Buffett said in his annual letter to shareholders Saturday.

  • Justice Department announces $3 billion settlement with Wells Fargo
    Business
    ABC News Videos

    Justice Department announces $3 billion settlement with Wells Fargo

    Over 15 years, Wells Fargo employees made 2 million fake accounts, and the government said $500 million of the settlement will go to investors.

  • 3 Marijuana Stocks Poised to Lead a Sector Rebound
    Business
    TipRanks

    3 Marijuana Stocks Poised to Lead a Sector Rebound

    As the Canadian cannabis market continues to fail to meet sales projections, the licensed producers (LPs) with the best balance sheets are poised to lead a market rebound. With both Aurora Cannabis and Tilray implementing restructurings, the industry could see a void in certain markets providing opportunities for companies with the ability to fund growth initiatives. Based on the Aurora restructuring, the company is exiting several international markets along with shifting a focus to a value brand.

  • Justice Sotomayor calls out the US Supreme Court in a sharp dissent
    Politics
    Quartz

    Justice Sotomayor calls out the US Supreme Court in a sharp dissent

    Yesterday, the US Supreme Court granted the federal government's emergency request to stay an injunction in an Illinois case about the “public charge” rule in immigration. The order came with no explanation from most—not those in favor or opposed—just a vote count and a a damning dissent (pdf) from justice Sonia Sotomayor. The five conservatives on the bench approved the government's request and the four progressives voted no. Sotomayor accused her colleagues in the majority of undermining fairness and process by continually granting the Trump administration's allegedly urgent demands.

  • Michael Bloomberg says it’s not so ‘simple’ to produce his tax returns — here’s what most high-income tax returns have in common
    Politics
    MarketWatch

    Michael Bloomberg says it’s not so ‘simple’ to produce his tax returns — here’s what most high-income tax returns have in common

    Michael Bloomberg, the billionaire former New York City mayor running for the Democratic presidential nod, says he will release his tax returns — but that's no easy feat. “I can't go to TurboTax,” Bloomberg, the founder and CEO of the global media and financial data company Bloomberg L.P., told Democratic debate moderators on Wednesday night. Bloomberg, who is worth $65.2 billion according to Forbes, said he makes money from all over the globe, so his tax payments are complex.

  • Business
    Barrons.com

    Stocks Drop on the Week but Still Look Bubbly. Time to Prepare for a Correction.

    The last time we got to these levels, the bubble burst and a 50%-plus global bear market began,” Consider the trading action in the market's most popular stocks. The FAANGs— (FB) (ticker: FB), (AAPL) (AAPL), (AMZN) (AMZN), (NFLX) (NFLX), and Google parent (GOOGL) (GOOGL)—are up 10% year to date, adding more than $330 billion in market value to the S&P 500. What's more, the average price/earnings ratio for FAANG stocks has jumped to 35 times estimated earnings from 21 times last year.

  • Solar and other alternative energy stocks are enjoying a boom, and Wall Street is on board
    Business
    MarketWatch

    Solar and other alternative energy stocks are enjoying a boom, and Wall Street is on board

    Stocks directly involved or connected to alternative energy are riding high in Wall Street's opinion, enjoying share gains that in some cases rival or surpass the meteoric rise and widespread appeal of Tesla Inc.'s shares. Earlier Thursday, shares of Plug Power Inc. (PLUG) rose to a five-and-a-half-year high after the maker of hydrogen fuel cells used in forklifts and other warehouse equipment announced a partnership to build zero-emission commercial trucks. Shares of Plug Power have jumped more than Tesla's in the past 12 months — a 192% advance that compares with Tesla's 190% and the S&P 500 index's (SPX) 20% in that time span.

  • Biotech Stock Crumbles Despite Esperion Nabbing A Key Drug Approval
    Business
    Investor's Business Daily

    Biotech Stock Crumbles Despite Esperion Nabbing A Key Drug Approval

    Shares of Esperion Therapeutics crumbled Friday after the biotech company's cholesterol medicine gained Food and Drug Administration approval — with some caveats. The cholesterol medicine formerly known as bempedoic acid will sell as Nexletol, a once-daily oral treatment for high LDL cholesterol. The drug is specifically approved for patients with a genetic form of high cholesterol or a type of cardiovascular disease.

  • Warren Buffett is 'almost certain' that stocks will beat bonds over time if rates stay low
    Business
    Yahoo Finance

    Warren Buffett is 'almost certain' that stocks will beat bonds over time if rates stay low

    While Warren Buffett doesn't prognosticate on where interest rates are heading, the legendary 89-year-old investor expects stocks to continue to outperform bonds over time. Our perhaps jaundiced view is that the pundits who opine on these subjects reveal, by that very behavior, far more about themselves than they reveal about the future. What we can say is that if something close to current rates should prevail over the coming decades and if corporate tax rates also remain near the low level businesses now enjoy, it is almost certain that equities will over time perform far better than long-term, fixed-rate debt instruments,” Buffett wrote in Berkshire Hathaway's (BRK-A, BRK-B) widely-read a...

  • Bernie Sanders possibly running against President Trump is starting to scare investors: strategist
    Politics
    Yahoo Finance

    Bernie Sanders possibly running against President Trump is starting to scare investors: strategist

    There is a growing undercurrent in markets that say a battle this fall between self-described socialist Senator Bernie Sanders and President Donald Trump could be bad news for stock prices. As evidenced by the market's strong run-up in 2020, investors have yet to exit stocks on fears of a big government Bernie winning the Oval Office. But his continued strong showing in debates and national polls may lead to some profit-taking sooner rather than later.

  • The Top 5 IBM Shareholders
    Business
    Investopedia

    The Top 5 IBM Shareholders

    Founded in 1911 as the Computing-Tabulating-Recording Company (C-T-R), the company now known as International Business Machines Corp. (IBM) can be traced back even farther, to the 1880s, when Dr. Alexander Dey invented the first dial recorder. More recently, IBM has become a global information technology company focused on software, cloud computing, and consulting services. Not surprisingly, all of the top individual shareholders of IBM are members of its senior management team.