The Amazon marketplace spurns a new specialized segment of digital advertising agencies
NEW YORK, Oct. 9, 2017 /PRNewswire/ -- The following analysis is from the perspective of native marketplace advertising agency, Quartile.
Of course, the Entrepreneurial Age has taken a gigantic leap forward in the U.S. thanks to the Amazon marketplace. Unknown to most, unreal stats abound. The virtual marketplace controls 60 percent of all e-commerce sales in the nation and accounts for 53 percent of all online sales growth. And while nine out of ten shoppers visit Amazon to research products, it wasn't until recently that ad agencies got the drift. Amazon isn't just a retail giant; it's an advertising powerhouse with enough fuel to generate $1 billion in ads this year alone. But there's more. For 2020, they're on tap to generate $20 billion in advertising and join the running with Google and Facebook. It's no wonder that specialized agencies now smell the scent of cash and use big data to create Amazon product promotion that cuts to the chase. Amazon sales anyone?
Sylvio Lindenberg, CSO of Quartile said of the overwhelming trend, "Simply put, our management team decided to move our expertise as former Amazon sellers to the service side of the table. Why? Because the marketplace has an ecosystem that speaks to more than one segment. Amazon in itself is a formidable brand marketing channel that must be exploited by the modern marketer if they're going to see an increase in ROI. We're tapping into Amazon's machine to take a seller from customer acquisition, to the sale, to the customer's review, to the repeat sale. It's comprehensive, it's on time, and it's time to think how America's largest online market thinks."
To start, Quartile manages advertising campaigns for Amazon sellers as well as listing creation and product promotion. Using its proprietary algorithm, the company is able to optimize advertising spending of its clients, generating more sales and improving customer experiences in the most efficient way.
For more information, visit www.quartiledigital.com.
Quartile is a native marketplace advertising agency founded by previous sellers on Amazon. The data-driven company uses proprietary tools and algorithms to help third-party sellers move more product with better resources and expertise.