Wyoming-based service provider sees new levels of success through personalized, targeted marketing campaigns supporting a sales-focused company culture
LAS VEGAS, Nov. 01, 2018 (GLOBE NEWSWIRE) -- Calix, Inc. (CALX) today announced Triangle Communications has won the inaugural “Innovations in Marketing Award” at the recent Calix ConneXions 2018. Awarded to a Calix service provider who has taken the most creative approach to reaching and engaging their subscribers, Triangle exemplified marketing excellence over the last two years, by executing marketing objectives through personalized campaigns. With the assistance of Calix Marketing Cloud, Triangle has forever transformed their company and marketing processes and is looking forward to continued success in 2019.
“We are absolutely thrilled to have been recognized with this honor from Calix,” said Bethany Chinadle, vice president of customer operations at Triangle Communications. “With the changes in both USF support and our decline in rural member population, we knew we had to market smarter in order to grow our business, but we were lacking the data we needed. Once we had Calix Marketing Cloud in place, our approach changed as we knew exactly where to market and when, maximizing our marketing investment and delivering better results, including $35,000 in new revenue per month. Now, with our entire company focused on sales and marketing, the future is brighter than ever for Triangle.”
Serving 23,000 square miles in rural Montana, Triangle has over 15,000 access lines and over 11,000 members who subscribe to its Internet service. Over the last 18 months, Triangle has seen the following marketing results:
- Exceeded goal of Internet speed upgrades by more than 37 percent two years in a row
- Increase in marketing efficiency by 26 percent, reducing marketing expenses by more than $130,000 per year
- Impressive take rates on individual efforts, including a 25 percent conversion rate on a phone campaign for Internet upgrades and reaching target ROI for a direct mailer campaign in only three months
“Calix customers are blazing new trails in marketing around the world, and we are so pleased to recognize such a stellar example with Triangle in our inaugural ‘Innovations in Marketing Award’,” said Matt Collins, chief marketing officer at Calix. “I continue to be impressed by the results they are achieving with the subscriber insights unveiled through Calix Marketing Cloud. Bethany and her team are setting the pace for the industry by showcasing how data-driven marketing campaigns can deliver unprecedented results. Congratulations to the entire Triangle team for all they have accomplished through their marketing transformation. We can’t wait to see what comes next.”
Calix, Inc. (CALX) – Innovative communications service providers rely on Calix platforms to help them master and monetize the complex infrastructure between their subscribers and the cloud. Calix is the leading global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow. Our platforms and services help our customers build next generation networks by embracing a DevOps operating model, optimize the subscriber experience by leveraging big data analytics and turn the complexity of the smart home and business into new revenue streams.
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