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Truco's On The Border® Products Recognized Among "Top 10 Cool New Products" At The National Association of Convenience Stores Show

CARROLLTON, Texas, Oct. 19, 2016 /PRNewswire/ -- Truco Enterprise's On The Border® tortilla chips and dips were recognized among the Top 10 Products featured in the Cool New Products Preview Room at the National Association of Convenience Stores (NACS) show on Tuesday.  Of the more than 330 new and innovative products displayed at the show held in Atlanta this week, Truco's products were one of only three food products ranked in the Top 10 by visitors to the Preview Room. 

On The Border, the fastest growing unflavored tortilla chip brand in the U.S., is outpacing the growth of the overall salty snack category.  According to IRI's Total U.S. Multi Outlet data, retail sales of On The Border tortilla chips grew at a rate of 27% year-over-year during the 13-week period ending September 4, 2016, as compared to the overall salty snack category's growth of 3.7% during the same timeframe.  Truco is now launching the rapidly growing On The Border brand in the convenience channel with products specifically developed to meet the needs of the convenience store consumer.

"We are thrilled to be recognized among the Top 10 Cool New Products on the opening day of the Preview Room at the NACS show," said Jeff Partridge, CEO of Truco Enterprises.  "We have prioritized developing and launching consumer-preferred On The Border products designed for the convenience channel, and the tremendous level of interest exhibited by the attendees of the industry's premier event truly validates our efforts."

Truco will launch On The Border Nacho Cheese and Zesty Ranch flavored tortilla chips as well as unflavored tortilla chips, salsa and queso in the convenience channel in 2017.  In addition, Truco has developed customized products that cater to the needs of the convenience store shopper including snack kits, which package tortilla chips, salsa and queso products together.

For more information, visit Truco and On The Border products at the NACS show, Booth 2544, or email innovation@truco.com.

About Truco Enterprises
Founded in Dallas, TX in 1991, Truco is a leading developer and marketer of tortilla chips, salsa and queso under the On The Border® brand.  The Company's products are sold nationally through grocery retailers, club stores and mass merchandisers and will launch in the convenience channel in 2017.  Truco Enterprises is the exclusive licensee of the On The Border brand for the retail channel. For more information, please visit www.ontheborderproducts.com.  Truco Enterprises is a portfolio company of Insignia Capital Group. 

About Insignia Capital Group
Insignia Capital Group is a San Francisco Bay Area private equity firm focused on lower middle-market companies. Insignia partners with company founders and management teams to help drive growth and achieve true business potential.  The firm's principals have significant experience building businesses across a range of industries including consumer, business services and healthcare.  For more information please visit www.insigniacap.com.

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