U.S. Markets closed

True Drinks Secures New Distribution Agreements With Four Leading Regional Supermarket Chains

IRVINE, CA--(Marketwired - April 02, 2013) - True Drinks, Inc. (TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced new distribution agreements with leading regional supermarket chains.

  • Founded in 1905, HEB Grocery Group (www.heb.com) owns and operates 315 grocery stores in Texas and Northern Mexico. HEB was named 'Retailer of the Year' by Progressive Grocery Magazine, ranked number 12 on Forbes list of "Americas Largest Private Companies" and in 2010 was named the 5th largest retailer in the U.S. based on revenues.
  •  Raley's Supermarkets (www.raleys.com) is a family owned supermarket chain headquartered in Sacramento, California with 115 stores in California and 13 in Northern Nevada. In 2012 Raley's was named 'Top 10 Supermarket Chain in the U.S. and number 45 amongst North American Food Retailers. Raley's is the largest family owned company in the greater Sacramento area.
  • Save Mart Supermarkets (www.savemart.com) opened its first store in Modesto, California in 1952 and today operates 226 stores in Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky and FoodMaxx banners.
  • Schnucks Markets (www.schnucks.com) is a family owned grocery store chain founded in 1939. Schnucks operates over 100 stores in five states including Missouri, Illinois, Indiana, Wisconsin and Iowa and is one of the largest privately held supermarket chains in the U.S.

Jason Dorfman, National Director of Sales, commented, "True Drinks is proud to announce these partnerships. HEB, Schnucks, Save Mart, and Raley's are industry-leading retailers and we are very excited that our products will soon be available for purchase within such respected banners. Healthy hydration is not a fad or a trend, it's a movement. AquaBall, Naturally Flavored Water is arguably the healthiest kid's beverage on the market and these grocers understand the need for healthy beverage alternatives. These new partnerships are consistent within our aggressive marketing and general AquaBall brand launch initiatives. The near-term focus of AquaBall is growth through general distribution and consumer availability."

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in three flavors, orange, grape and fruit punch, with berry flavor, and a seasonal strawberry lemonade flavor soon to be released. Their target consumer: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.