LOS ANGELES, CA--(Marketwired - Apr 8, 2013) - Truli Media Group, Inc. (TRLI), parent company of Truli, a global faith-based & family friendly media content platform and social community hub, today announced that it has signed a new advertising partnership with GODclick.com, which owns and operates a digital advertising firm that specializes in high engagement display ads -- particularly in video -- to their 60 million Christian faith based viewers.
GODclick offers the world's largest collection of Christian websites, and its partnerships extend to FOX Home Entertainment - THE BIBLE, Billy Graham Evangelistic Association, Hachette Book Group, Thomas Nelson and Veggie Tales. In addition, GODclick offers a host of solutions for their partners through identifying Christians on the fly, merging video with leads, serving ads in emails, plus mobile and social offerings and an array of other solutions that promote their partner's ministry, movies, books, music or products. GODclick's current network reach statistics include 50 million direct unique users, 48% Christian reach, 14 billion impressions, 50+ sites and complete site transparency.
"GODclick is exactly the type of media company we want to work with in helping visitors of Truli find additional Christian content," said Michael Jay Solomon, Chairman of Truli Media Group. "Truli and GODclick share the same focus on the faith and family market, and by forming this partnership, we are excited to connect our fast growing fan base with their vast collection of Christian websites and partners."
"GODclick's vision is to underwrite online ministries through advertising revenue and Truli Media is one of two companies I know with long standing Hollywood experience and connections that can provide our audience with the mass marketing and distribution platform they desire," said Greg Swan, Founder and CEO of GODclick. "We believe that working with Truli will help increase both companies' revenues, given our extensive network and Truli's growing fan base and robust online content."
Truli was founded, funded and is led by veteran of worldwide media and content distribution executive Michael Jay Solomon. With over 50 years of experience, Solomon is the former co-founder, Chairman and CEO of Telepictures Corp, later merged into Lorimar-Telepictures, which later merged with Warner Bros. International Television. There Solomon served as President, and built the world's largest television content distributor.
Greg Swan, founder and CEO of GODclick, has been in the advertising business for over 30 years. The birth of GODclick can trace its origins from Greg's background as an inspirational software publisher in 1993. He has the distinction of publishing and selling 31 million CDs and eventually transitioning his software company, Rhinosoft, into the digital ad network known as GODclick.com. Mr. Swan's experiences as a Time Inc. advertising veteran and his later reinvention as the founder and CEO of Detroit Digital in 2007 has helped him bring a successful brand into the Christian market with GODclick. Today, GODclick is leveraging Detroit Digital's expertise in the automotive industry to their 60 million faith based Christian audience. The same digital advertising solutions used in the automotive industry by Detroit Digital are now being used by GODclick, which includes analytics, display, mobile, social and video. Their combined sales now exceed $30 million since 2009. They have operations in Los Angeles, New York and Detroit.
Since Truli's launch in July 2012, Truli Media Group has consistently grown their faith based audience through their faith and family content, as well as with partnerships with Movie To Movement, The Gold Label, Christian Television Network, Southern Baptist Conference's International Mission Board, Marriage Today, Oral Roberts University, Thomas Road Baptist Church and Fellowship Church of Chicago. Truli hosts a large and budding library of on-demand and queried media including sermons, music, books, audio and music videos, concerts, movies, comedy and specialty programming -- all within a trusted social network of shared affinity. All of the globally aggregated content is provided to Truli for free and content is monetized through multiple revenue streams including advertising, e-commerce such as books, music, movies, educational materials and games, sponsorship, pay per view events and more.
Truli offers a unique distribution platform focused on Christian and family-friendly content that is free for users to view, interact and engage with on any mobile apparatus such as tablets, phones, smart TV, etc. Truli is free for ministries as many additional sermons are delivered weekly, as well as music videos, film/television content, sports, comedy and educational material. Truli offers a single platform that is flexible and easy to access to connect users, enabling the delivery of relevant and family content to the Evangelical community market of 100+ million people in the U.S. (and 700+ million outside the U.S.) representing $4.3 billion of annual gross industry sales in the U.S. alone.
GODclick aggregates display advertising and video inventory across the long tail of the Internet to create a reach that rivals that of major portals. For lead generation, GODclick's exclusive technology, two distinct lead generation channels and dedicated support and services guarantee the highest quality leads with unmatched performance and scale. GODclick's current network reach statistics include 50 million direct unique users, 48% Christian reach, 14 billion impressions, 50+ sites and complete site transparency.
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