LOS ANGELES, CA--(Marketwired - Apr 22, 2013) - Truli Media Group, Inc. (
"AdColony's SDK allows Truli to provide the highest quality ad experience for our users while enhancing our ability to engage and monetize our mobile audience at scale," said Michael Jay Solomon, Chairman of Truli Media Group. "This is key considering the recent growth in Truli's content, fan base and revenue, as AdColony's app developer tools and services provide us with ways to maximize our audience and revenue growth while gaining insight needed to continuously optimize our content and advertising offerings."
AdColony works with premium mobile app publishers like Truli to monetize their content with HD video ads and with Fortune 500 advertisers to deliver campaigns to mobile audiences. AdColony's network is comprised of leading apps in high engagement categories like music, entertainment, social, news and gaming, providing a targeted mobile consumer to advertisers and a premium monetization experience to publishers.
Truli offers a unique distribution platform focused on Christian and family-friendly content that is free for users to view, interact and engage with on any mobile apparatus such as tablets, phones, smart TV, etc. Truli is free for ministries as many additional sermons are delivered weekly, as well as music videos, film/television content, sports, comedy and educational material. Truli offers a single platform that is flexible and easy to access to connect users, enabling the delivery of relevant and family content to the Evangelical community market of 100+ million people in the U.S. (and 700+ million outside the U.S.) representing $4.3 billion of annual gross industry sales in the U.S. alone.
Launched in 2011, AdColony is a leading mobile video advertising and monetization platform that plays crystal-clear HD video at lightning speed and drives deep engagement with content. AdColony's proprietary Instant-Play™ video ad technology serves video ads instantly on the most popular apps in the world across Apple's iOS and Google's Android platforms. AdColony's reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. AdColony's app developer tools and services provide publishing partners with ways to maximize audience and revenue growth while gaining insight needed to continuously optimize content and advertising offerings. AdColony is a privately held company backed by Insight Venture Partners and has offices in Los Angeles, San Francisco, Seattle and New York.
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