William Blair initiated the Web real estate company with an outperform rating. Analysts from RBC Capital Markets also gave it a buy rating, along with a price target of 27. JPMorgan analyst Doug Anmuth initiated coverage with a neutral, or hold, rating, and an end-of-year price target of 24. Needham & Co. also reportedly initiated coverage with a buy rating and a 28 price target. Trulia (TRLA) is the No. 3 real estate website by visitors, behind No. 1 Zillow (NASDAQ:Z)and No. 2 Realtor.com. Shares fell 0.5% to 23.01.