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Trump endorses L.L. Bean after heiress’ support sparks controversy

L.L.Bean’s iconic boots. (Credit: Flickr user jimshooz7)

President-elect Donald Trump, who’s known to criticize companies on social media, showed his support for L.L. Bean on Twitter on Thursday morning.

This may come as unwelcome news for the iconic mail-order outdoor apparel company and fifth- largest private employer in the state of Maine.  #GrabYourWallet, an anti-Trump movement that started in October 2016, called for a boycott of L.L.Bean after it was revealed that Linda Bean, the granddaughter of the company’s founder, raised funds for a PAC that supported Trump.

Linda Bean, who is one of 10 board members, donated $30,000 to a Making Maine Great Again PAC, the Associated Press reported, citing public filings.

Linda Bean could not be reached for comment.

On Sunday, L.L. Bean’s executive chairman Shawn Gorman released a statement on Facebook expressing disappointment in the boycott. “We were disappointed to learn that Grab Your Wallet is advocating a boycott against L.L.Bean solely because Linda Bean, who is only one of 50+ family members involved with the business, personally supported Donald Trump for president,” Gorman wrote. Gorman noted that the owners, employees and customers “hold views and embrace causes that are individual and diverse.”

Trump received one of Maine’s four electoral votes after winning the state’s 2nd Congressional District. It was the first time in the state’s history that the electoral votes were split.

Grab Your Wallet’s list includes dozens of companies, ranging from retailers such as Overstock.com (OSTK), Nordstrom (JWN), and Walmart (WMT) for selling Trump-affiliated products. The list also calls out companies where an executive or board member supported Trump or raised money for PACs affiliated with his campaign.


Julia La Roche is a finance reporter at Yahoo Finance. Follow her on Twitter.

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