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Trump Tariffs Could Make Apple Watch, Sonos Speakers More Expensive (Report)

Janko Roettgers

The Trump administration’s latest round of China tariffs could raise prices for a number of consumer electronics products including the Apple Watch, Sonos smart speakers and Fitbit’s fitness trackers, according to a Reuters report. Tariffs could go in effect as early as this fall, which may significantly impact the important holiday shopping season.

As part of its escalating trade war with China, the Trump administration proposed tariffs on imports of Chinese goods worth $200 billion earlier this month. Cell phones and other major consumer electronics products have been spared thus far, but an analysis by Reuters found that well-known consumer electronics brands aren’t spared entirely.

That’s because some products, including Apple’s smart watch, have been classified as “data transmission machines” in the past — a classification that is now included in the list of propose tariffs. Products falling in that category also include the Fitbit’s Charge, Charge HR and Surge fitness trackers as well as the Sonos Play:3, Play:5 and SUB smart speakers, according to Reuters.

Apple and Sonos didn’t immediately respond to a request for comment Friday, but Sonos recently noted trade tariffs as a risk factor in a regulatory filing for its upcoming IPO.

In that filing, Sonos disclosed that its 2017 revenue was just shy of $1 billion. Apple isn’t breaking out the sales of the Apple Watch, but analysts estimated that the company could sell around 20 million units this fiscal year. The companies could now face a 10% tariff on models imported into the U.S.

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