Truthify, the first mobile video platform to analyze consumer emotions in real-time, announced today the issuance of patent number 10,990,166 by the United States Patent and Trademark Office for its emotion-optimized advertising technology.
The technology, called Emotion-Optimized Journeys, is a method for using Emotion AI to determine the emotional reaction of a viewer, for example, to a video advertisement, and provide a custom next action based on their reaction. If a viewer shows happiness or surprise in response to a particular moment in a video, the viewer might be directed to a "donate now" page, while if disgust is shown, the viewer could be routed elsewhere, or the content adjusted.
The technology requires consumers to opt-in to ensure user privacy and compliance with GDPR and the California Consumer Privacy Act. In addition, the Truthify technology is bot-proof, its design necessitating authenticated people and interactions.
Emotion-Optimized Journeys, a groundbreaking method using Emotion AI to determine the emotional reaction to content and customize journeys based on that emotion, is available for use in complex video viewing environments.
The patented invention can be used to increase post-viewing engagement with customized calls-to-action, with conversion rates in pilot testing reaching 81%.
Content creators or advertisers can choose up to 7 different journeys based on 7 different emotional reactions currently captured by Emotion AI
Advanced analytics now available to content creators on emotional reactions displayed by individual viewers down to the second
"The problem we aimed to solve was how to increase conversions for advertisers in an environment with ever-increasing data privacy concerns," said Justin Wisz, Truthify CEO. "We designed Emotion-Optimized Journeys to improve the user experience and significantly improve the results for the video sponsor while removing any need for facial recognition or recording. The result is a personalized and private experience for consumers, and higher conversions and advanced insights for advertisers."
Truthify’s solution can be used in both mobile and web-based applications to create a seamless experience. "Ninety percent of all decisions are based on emotion, not information," stated Wisz. "Advertisers can now ensure the most appropriate content is shared with the viewer based on emotional reaction to content, not just demographics." Visit www.Truthify.com. Truthify on LinkedIn: https://www.linkedin.com/company/truthify
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Liz Schroeder, GW Communications
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