LOS ANGELES, CA and DALLAS, TX--(Marketwire - Oct 31, 2012) - In recognition of October's designation as Breast Cancer Awareness Month, TVG, America's Horseracing Network, will partner with Susan G. Komen for the Cure, the nation's largest breast cancer organization, for a multiplatform breast cancer educational and awareness program.
Kicking off on October 5 and continuing throughout the month, TVG will support breast cancer awareness both online and on-air via an educational campaign and with a donation to Susan G. Komen. The campaign's primary goals are to provide a better understanding of breast cancer and encourage TVG customers, viewers and racing fans to get involved in the cause.
"TVG has a strong sense of community social responsibility, and this campaign exemplifies that," said Don Scott, Vice President of Marketing at TVG. "Breast cancer has touched millions of people, including those affiliated with the horseracing industry, and we look forward to encouraging our fans to become involved with an organization whose mission is to fight the disease."
As part of the campaign, TVG will create a special breast cancer awareness information page that will link to Komen's website. The page will provide basic facts about breast cancer, invite cancer survivors or co-survivors to share their stories and ask people to make a donation.
To help reinforce the campaign, TVG's logo will transform from green to pink and TVG on-air talent will wear pink ribbons. There also will be an internal employee breast cancer awareness celebration.
While the campaign will formally conclude on October 31 when TVG delivers a $10,000 donation to Komen in a televised presentation, people will be inspired to continue supporting the cause on a continuing basis.
TVG, a subsidiary of Betfair Group plc, the premier e-gaming betting community, is among the most widely distributed horseracing networks in the world. TVG is one of the largest legal online gaming companies in the US, accepting over $650 million in wagers in 2011. The company has demonstrated its commitment to the racing industry, its owners, tracks and fans through sponsorship of several preeminent races including the TVG Pacific Classic and the TVG Jockey Club Gold Cup.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer. Today, Susan G. Komen for the Cure works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 30 countries. Visit komen.org. Connect with us on Facebook and Twitter.