It seems that Twitter has another mobile experimenting success: The company announced via blog post that a muting feature will roll out to the web and iPhone and Android users. If a user is unhappy with a particular user but would prefer not to unfollow, he can tap the “More” button and select “Mute @username.” Like the opposite of push notifications, the muted user will disappear from activity feeds completely. The mute feature has been around for quite a while on Twitter’s Tweetdeck product, but this is the first time it will be available on the platform directly.
Related research and analysis from Gigaom Research:
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