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Twitter data shows Samsung users are happier with their phones than iPhone users

Models pose with Samsung Electronics’ Galaxy S8 smartphones during a media event at a company’s building in Seoul, South Korea, April 13, 2017. REUTERS/Kim Hong-Ji
Models pose with Samsung Electronics’ Galaxy S8 smartphones during a media event at a company’s building in Seoul, South Korea, April 13, 2017. REUTERS/Kim Hong-Ji

Are you loyal to your iPhone? Ever thought about getting a different device but don’t know if you will be happy with it or not? According to LikeFolio analysis of consumer sentiment on Twitter, Samsung Galaxy phone owners are happier with their phones than Apple (AAPL) iPhone customers.

LikeFolio uses social-data research to discover consumer trends on public companies, in this case measuring how positively consumers are reacting to the iPhone and Samsung Galaxy phones. The chart below shows that tweets about a Samsung Galaxy phone are significantly more positive than tweets about an Apple iPhone.

Source: LikeFolio
Source: LikeFolio

iPhone vs Galaxy

That huge dip on the chart for Samsung in the fall of 2016 is from the S7 exploding battery recall. Although iPhone’s sentiment has been very consistent around 60%-70% positive, Samsung has recovered in the eyes of consumers and has had a higher percentage of positive sentiment throughout the last year.

Bottom line, Samsung is creating happy consumers with its Galaxy line of phones.

Lower sentiment for the iPhone X

While the new X has a beautiful display, outstanding camera capabilities and new facial recognition, Apple still might have some work to do. The lower sentiment for the iPhone is likely due in part to the X still having a lackluster battery life and it not being very durable, which can result in costly repairs or replacements.

After all the hype around the release of the iPhone X, we are now finding out that, according to Consumer Reports, the iPhone X ($999.99-$1,149) is not the best smartphone you can buy despite being Apple’s best iPhone yet.

Samsung still took the first three spots in the Consumer Reports ranking, with the Galaxy S8 ($724.99), S8 Plus ($849.99), and S7 ($594.99). These large price differences could be one reason that iPhone customers seem less thrilled with their device than Samsung Galaxy owners.

The good news for Apple is that the shortcomings of the iPhone X could actually benefit the company. Analysts encourage investors to buy Apple because the iPhone X will lead to a super long cycle for the company.

Analyst Michael Olson, from Piper Jaffray, expects Apple will release three iPhones next year with the X’s better OLED displays. In addition, he notes 3D sensing component suppliers are being asked to increase their volume by three times next year, according to the firm’s checks. “iPhone X ‘offspring’ can expand upgrade interest to a larger portion of iPhone Users in Fall-18,” he wrote. “As options for the ‘X’ generation iPhone expand, the ‘shots on goal’ for upgrading increases.”

We still think Apple will continue to dominate with their iPhone X but when it comes to creating happy smartphone users, Samsung seems to be doing things right.

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