Twitter recently signed new deals to stream several sports leagues and an entertainment convention, strengthening its overall push into the live streaming category, according to TechCrunch.
The recent deals include signing with The All England Club to stream Wimbledon highlights and clips, IGN to stream San Diego Comic Con 2017, the Canadian Football League to stream a weekly live show, Sela Sport to stream matches of the 2017 Arab Championship club football tournament, and the National Women’s Hockey League (NWHL) to stream 19 games for the 2017-18 season.
Here are some takeaways in light of Twitter’s recently signed deals:
- Twitter isn’t only focused on strengthening its sports offerings. The company has also made recent pushes to beef up its news streaming selection — it partnered with the BBC to live stream five UK election specials in May, and also partnered with Bloomberg to create a 24-hour news streaming channel set to launch later this year.
- The slew of sports-related streaming deals could help Twitter make up lost revenues from missing out on NFL streaming rights. Amazon paid nearly $50 million to stream 10 Thursday night NFL games for the 2017 season, eclipsing Twitter's $10 million deal in 2016. The rights are lucrative — Amazon aims to charge $2.8 million for ad packages of its streamed NFL games. Twitter’s newly signed sports streaming deals could help it make up for some potentially lost NFL ad revenue.
- Video is Twitter’s largest ad-revenue generating format. Twitter can monetize live streamed content with instream ads, including pre-roll and mid-roll. These have been Twitter’s fastest growing ad formats and have been very effective for advertisers, according to Twitter executive Anthony Noto. In addition to generating additional ad revenue, acquiring additional live streaming rights could help boost user engagement, if more content is available on the platform.
- Examines the eruption of live streaming video.
- Explores the differences between platforms that host live streaming video.
- Breaks down successful approaches from both brands and publishers.
- Discusses unique monetization opportunities live streaming presents.
To get the full report, subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. » Learn More Now
You can also purchase and download the full report from our research store.
More From Business Insider