U.S. Markets closed

Tyler ‘Ninja’ Blevins: Digital Superstar Makes Bookshelf Bid

Geoff Boucher

Superstar gamer and YouTube titan Tyler “Ninja” Blevins is coming to a bookshelf near you. Two Random House imprints, Clarkson Potter and Ten Speed Press, will take the digital influencer to the printed page with three releases by year’s end.

Clarkson Potter will release the Ninja: Get Good gamer guide and the Ninja Notebook fan publication this August. Ten Speed follows in December with Ninja: The Most Dangerous Game, a graphic novel that incorporates the gaming influencer as a character in a fictional universe. The graphic novel by writer Justin Jordan and artist Felipe Magaña is positioned as the first in a series that will allow “fans of all ages to experience Ninja’s unmatched wit and skill.”

Related stories

YouTube Fantasy Competition Series 'Escape The Night' To Return For Fourth Season

YouTube CEO Susan Wojcicki Apologizes To LGBTQ Community But Stands By Decision On Steven Crowder

Mocked Vox Writer Says YouTube "Creating A Platform Where Only Monsters Feel Safe"; Ted Cruz Defends De-Monitized Right-Wing Commentator

Ninja, a 28-year-old Detroit native, is a powerhouse presence in the ear of young America with 45 million gaming followers across platforms here domestically and abroad.

Random House, a division of Penguin Random House, is the first publishing partner for Ninja and his management firm, Loaded. Over the past year, Loaded has steered Ninja to brand and digital marketing campaigns with Capitol Records, Samsung, EA, and Red Bull. Loaded, NoScope and Catalyst are now part of Popdog, an esports and live-streaming specialist.

Sign up for Deadline's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.