Evelyn Lozada is getting into the athletic apparel industry and her marketing methods already appear to have a tight grip on her audience.
Earlier this week, the former “Basketball Wives” star decided to take to her social media platform where she gave her 4 million Instagram followers an up-and-very-close look into one of her workouts.
In the nearly in one-minute clip, the former reality star was spotted doing a series of exercises meant to target your glutes and other areas of her lower body, including backwards lunges and deadlifts, all while Daddy Yankee’s “Métele Al Perreo” played in the background.
The 45-year-old was spotted wearing a pair of seemingly fresh-out-of-the-box Balenciaga Speed 2.0 in white — retailing at $1,050 U.S. dollars — and a magenta tie-dye bodysuit, reportedly a part of a new collection she’s set to release. However, most of the attention was placed on the reality star’s curves and less on the attire or even the actual workout.
The short clip has been viewed over 453,000 times by fans since its posting last Wednesday, Oct. 13. However, according to the looks of the comments left by her supporters, including one person who wrote, “Girl u know we ain’t only lookin’ at that suit,” Evelyn’s body is what needs to be discussed.
Another one of Evelyn’s fans, who seemingly hadn’t been paying attention to the star’s body transformation over the years, wrote, “Am I the Only person that didn’t know Evelyn was caked up like that? Damn girl!” Evelyn modestly replied, “I weigh 160”.
“Evelyn was fine but I didn’t know she had all that back there,” wrote a third. A fourth person commented, appearing to take a jab at folks who prefer to go under the knife, “It’s good to know that it’s real people out here working out and not going to get their bodies done…. You look great .”
Meanwhile, some weren’t falling so fast for Evelyn’s tricks. A fifth user commented, “Now Evelyn…you knoooooowww this sis a thirst trap.”
The Brooklyn native, who had been on the show since 2010, said she’s parting ways to make room for more opportunities. “It’s been a hard decision because I could do it with my eyes closed, but at the same time it’s so difficult, and it takes so much energy,” she explained.
“It’s not the most positive energy, and I just want to open it up to the universe to allow other things to flow in. Sometimes you have to say, ‘All right, I gotta walk away from this. I have to close the door.’ ”
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