NEW YORK, NY--(Marketwire - Sep 14, 2012) - Mobile advertising has been a major focus for the Social Media Industry as companies look to profit from the rapidly rising demand for mobile devices. According to data from StatCounter Inc. mobile devices represent more than 10 percent of all internet traffic, a sharp increase from the 4 percent in January 2011. The Paragon Report examines investing opportunities in the Social Media Industry and provides equity research on Groupon Inc. (
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Digital marketing and media research firm eMarketer predicts that U.S. mobile advertising revenues will experience rapid growth in the coming years. The research group has projected that U.S. mobile advertising revenues to more than quadruple from the $1.45 billion seen in 2011 to $6.62 billion in 2014, and to be worth nearly $12 billion by 2016. According to eMarketer Twitter CEO Dick Costolo has stated that "on most days" more ad revenues are generated through mobile platforms than their website.
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Groupon recently released their v. 2.0 shopping app, which features larger, vivid photography for every deal and new carousel scrolling to replace the previous tabbed navigation. In their second quarter earnings released the company reported strong mobile adoption. In July 2012, nearly one third of North American transactions were completed on mobile devices, a 35% increase over July 2011.
Pandora Media ranks second, behind Google, with an 8.7 percent expected share of the U.S. mobile ad market in 2012. "On a net basis, Pandora Media has emerged as one of the strongest U.S. mobile display-ad sellers, and its share of the total U.S. mobile display market is expected to reach 20.5% in 2012." according to a recently press release from eMarketer.
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