U.S. Mobile Advertising Revenues Projected to Quadruple by 2014
The Paragon Report Provides Stock Research on Yelp and Zynga
NEW YORK, NY--(Marketwire - Dec 12, 2012) - Mobile advertising has been garnering increased attention in 2012 as companies look to profit from the rapidly rising demand for mobile devices. According to data from StatCounter Inc. mobile devices represent more than 10 percent of all internet traffic, a sharp increase from the 4 percent in January 2011. The Paragon Report examines investing opportunities in the Technology Sector and provides equity research on Yelp Inc. (NYSE: YELP) and Zynga Inc. (NASDAQ: ZNGA).
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Digital marketing and media research firm eMarketer predicts that U.S. mobile advertising revenues will experience rapid growth in the coming years. The research group has projected that U.S. mobile advertising revenues to more than quadruple from the $1.45 billion seen in 2011 to $6.62 billion in 2014, and to be worth nearly $12 billion by 2016. A recent report from research firm Strategy Analytics has shown that the number of smartphones in use globally topped the 1 billion mark for the first time ever in the third quarter; by 2015 that number is expected to double.
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Yelp had a monthly average of 84 million unique visitors in the third quarter of 2012. The company is currently active in 96 markets worldwide. Yelp mobile apps were used on approximately 8 million unique mobile devices on a monthly average basis in the third quarter and which represents approximately 45 percent of all searches.
Zynga has recently filed an application with the Nevada Gaming Control Board for a gaming license in the state. This as seen as a major first step for the company to begin offering real-money gambling games. "As we've said previously, the broader U.S. market is an opportunity that's further out on the horizon based on legislative developments, but we are preparing for a regulated market," stated Zynga Chief Revenue Officer Barry Cottle.
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